ILLIT Declares Bold Transformation With First Single ‘Not Cute Anymore’

By Bit, Jung

Nov 23, 2025

ILLIT Declares Bold Transformation With First Single ‘Not Cute Anymore’
Photo provided=Belifrap



It's not a cute ILLIT anymore. The first single 'NOT CUTE ANNYMORE', which will be released at 6 p.m. tomorrow (24th), is a thrilling reversal of ILLIT (Yoona, Minju, Mocha, Wonhee, Iroha) and a bold declaration to mark the beginning of change.

■ unfamiliar but attractive 'NOT CUTE ANYMORE'

Newbo contains ILLIT's ambition not to be trapped in the stereotypes created by the world. In the title song of the first and the same name 'NOT CUTE ANNYMORE', in addition to its cute charm, there are various aspects in me, and in the track 'NOT ME', no one can define me.




Both visual and music colors have been expanded to match the growing ILLIT. Beyond the existing bright and bouncy images, they showed unlimited expressive power by digesting kitsch and wild concepts with their own colors. It also expressed cool and confident attitude in a new genre. The title song is a pop genre based on a reggae rhythm, and focused on the members' vocals on a minimal sound, signaling an unfamiliar but addictive charm.

ILLIT Declares Bold Transformation With First Single ‘Not Cute Anymore’
Photo provided=Belifrap
■ Global Producer Lineup…The members also put their names on the credit list

The collaboration with the global writers team is also expected. The title song was produced by Jasper Harris, who participated in the song that was nominated for the Grammy (Montero - Lil Nas X) as well as the first class of Billboard 'Hot 100 in the United States. On top of that, domestic and foreign singer-songwriters, including Sasha Alex Sloan and Yura, have expanded their musical spectrum by contributing to their songwriting and lyrics, respectively.




Pebbles & TamTam, an American female duo producer who sang 'Pink Like Suki', which received attention on the global short platform, participated in the production of the song 'NOT ME', creating a lively pop song. In addition, Yoona, Minju, and Mocha were listed on the credit, adding to Eilet's sensibility.

■ Say goodbye to cute ILLIT...Wonderful comeback event

An event where you can enjoy 'NOT CUTE ANNYMORE' more specially is also a hot topic. The 「Sticker Challenge" is popular among fans in their 10s and 20s by decorating stickers containing the message of the new report to their liking on mobile phones and laptops.




In addition, the 'CUTE IS DEAD Zone', which says goodbye to a cute ILLIT, is set up in the park next to Yongsan Hive's office building from the 21st to the 23rd, and visitors are continuing to take commemorative photos and lucky draws. ILLIT held a 'Cute Graduation Party' at Megabox COEX in Gangnam-gu, Seoul on the day of its comeback (24th) and GLLIT.I will have a special time with the fandom name).





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