Cosmax Group Chairman Lee Kyung-soo publishes "I Want to Dream with You."
Sep 26, 2025
Cosmax, a global cosmetics ODM (research, development, and production) company, announced on the 26th that it has published a history 'I want to dream together' written by Cosmax Group Chairman Lee Kyung-soo.
I want to dream together' is a book that has recorded history from the start of Cosmax in 1992 to the present day, which leads the K-beauty ecosystem as the world's No. 1 cosmetics ODM company. It contains Cosmax's 33-year growth epic, which has silently led innovation behind leading cosmetics brands at home and abroad.
Cosmax started with only three start-up members and has grown into innovation that goes from OEM companies to ODM and OBM (manufacturer brand development). In the course of this growth, Cosmax has experienced a national crisis called the IMF, a bold global expansion that began with its entry into China, and another crisis called 'COVID-19' and K-beauty global popularity. The new book details how Chairman Lee Kyung-soo overcame all these adversities and what philosophy he made at the moment of opportunity.
In addition, it also included the insight of Chairman Lee Kyung-soo as a world-class cosmetics expert. Korea has grown into a beauty powerhouse with exports of cosmetics reaching about $10.2 billion last year. Chairman Lee Kyung-soo also described in depth how the Korean cosmetics industry and K-beauty went through before reaching their current position and what preparations are needed for the next 10 years.
Chairman Lee Kyung-soo emphasized in his book that `Kosmax's reputation is not achieved by one or two companies, but by numerous entrepreneurs and innovators.' `Kosmax aims to continue to provide unwavering value to customers, consumers, and the entire industry and become a beacon for K-beauty's future.'
Meanwhile, Chairman Lee Kyung-soo held a sit-down meeting with K beauty experts on the 18th to commemorate the publication. Kim Nando, a professor at Seoul National University, an expert on consumer trends including beauty, and Park Jong-dae, a researcher at Meritz Securities, who is considered the best analyst in the consumer goods sector in the securities industry, attended the forum. Chairman Lee Kyung-soo and three others exchanged in-depth insights on the present and future of the Korean cosmetics industry and future directions for industrial development.
Sharing the management philosophy and know-how contained in `I want to dream together,' Chairman Lee Kyung-soo said that Cosmax's innovative products, which have been developed in the spirit of"'Different', laid the foundation for the globalization of K-beauty, stressing that K-beauty has become the standard of beauty to the point where the world wants to resemble Korean skin and learn how to wear makeup.
In response, Professor Kim Nan-do analyzed "ODM companies such as Cosmax played a driving role in the cosmetics market, where brand power and product power are important variables." Park Jong-dae, a member of the committee, evaluated that the marketing of the brand company, the perfect technology of the ODM company, and the network of distributors are combined to provide the best environment for Korean indie brands to go global.
I want to dream together' is a book that has recorded history from the start of Cosmax in 1992 to the present day, which leads the K-beauty ecosystem as the world's No. 1 cosmetics ODM company. It contains Cosmax's 33-year growth epic, which has silently led innovation behind leading cosmetics brands at home and abroad.
Cosmax started with only three start-up members and has grown into innovation that goes from OEM companies to ODM and OBM (manufacturer brand development). In the course of this growth, Cosmax has experienced a national crisis called the IMF, a bold global expansion that began with its entry into China, and another crisis called 'COVID-19' and K-beauty global popularity. The new book details how Chairman Lee Kyung-soo overcame all these adversities and what philosophy he made at the moment of opportunity.
In addition, it also included the insight of Chairman Lee Kyung-soo as a world-class cosmetics expert. Korea has grown into a beauty powerhouse with exports of cosmetics reaching about $10.2 billion last year. Chairman Lee Kyung-soo also described in depth how the Korean cosmetics industry and K-beauty went through before reaching their current position and what preparations are needed for the next 10 years.
Chairman Lee Kyung-soo emphasized in his book that `Kosmax's reputation is not achieved by one or two companies, but by numerous entrepreneurs and innovators.' `Kosmax aims to continue to provide unwavering value to customers, consumers, and the entire industry and become a beacon for K-beauty's future.'
Meanwhile, Chairman Lee Kyung-soo held a sit-down meeting with K beauty experts on the 18th to commemorate the publication. Kim Nando, a professor at Seoul National University, an expert on consumer trends including beauty, and Park Jong-dae, a researcher at Meritz Securities, who is considered the best analyst in the consumer goods sector in the securities industry, attended the forum. Chairman Lee Kyung-soo and three others exchanged in-depth insights on the present and future of the Korean cosmetics industry and future directions for industrial development.
Sharing the management philosophy and know-how contained in `I want to dream together,' Chairman Lee Kyung-soo said that Cosmax's innovative products, which have been developed in the spirit of"'Different', laid the foundation for the globalization of K-beauty, stressing that K-beauty has become the standard of beauty to the point where the world wants to resemble Korean skin and learn how to wear makeup.
In response, Professor Kim Nan-do analyzed "ODM companies such as Cosmax played a driving role in the cosmetics market, where brand power and product power are important variables." Park Jong-dae, a member of the committee, evaluated that the marketing of the brand company, the perfect technology of the ODM company, and the network of distributors are combined to provide the best environment for Korean indie brands to go global.
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This article was translated by Naver AI translator.
