Coway Expands Experiential Marketing Front to Leisure Sports
Sep 24, 2025
Coway is speeding up experiential marketing based on leisure, leisure, and sports spaces. It has formed partnerships with major hotels, resorts, and professional baseball clubs so that you can experience Coway products directly in various places in your daily life.
Customers naturally build intimacy with the Coway brand while they use water purifiers and air purifiers as conveniently as their own homes in their hotel rooms, enjoy the game in a massage chair at the baseball stadium skybox, and relax. This is because a highly immersive experience space, such as accommodation or watching games, can feel the value of the product with the five senses and plant an intense and long-lasting impression. Coway's strategy is to increase reliability and convey premium brand value by allowing customers to see the excellence of products in their daily lives where they stay and enjoy.
The special room 'Family Suite Caring Room', which was recently introduced in partnership with Jeju Shinhwa World, is a space where you can experience Coway's entire lineup of flagship products in one place. In addition to the BEREX bed and massage chair, 'icon water purifier' and 'noble air purifier' were installed to allow guests to take a differentiated break. This is the first time that a hotel room has all of Coway's major products.
Customers naturally build intimacy with the Coway brand while they use water purifiers and air purifiers as conveniently as their own homes in their hotel rooms, enjoy the game in a massage chair at the baseball stadium skybox, and relax. This is because a highly immersive experience space, such as accommodation or watching games, can feel the value of the product with the five senses and plant an intense and long-lasting impression. Coway's strategy is to increase reliability and convey premium brand value by allowing customers to see the excellence of products in their daily lives where they stay and enjoy.
The special room 'Family Suite Caring Room', which was recently introduced in partnership with Jeju Shinhwa World, is a space where you can experience Coway's entire lineup of flagship products in one place. In addition to the BEREX bed and massage chair, 'icon water purifier' and 'noble air purifier' were installed to allow guests to take a differentiated break. This is the first time that a hotel room has all of Coway's major products.
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This article was translated by Naver AI translator.
