Freshness and speciality delivered from the mountain area, E-Mart Order to Home Gift Set First!!
Sep 23, 2025
This Chuseok, E-Mart significantly strengthens the direct delivery gift set produced by E-Mart and delivers the original value of the gift set to customers.
E-Mart announced that it will expand the gift set for direct delivery from the Chuseok mountain area to about 40 types, which has doubled this year. E-Mart aims to provide customers with unique freshness and differentiated quality through direct delivery gift sets from the country, paying attention to the original meaning of the gift set 'Heart to convey on behalf of me'. The direct delivery gift set from the production area is a method of delivering gift sets to customers at the production site, which has the advantage of maximizing freshness by reducing the distribution stage. However, as the distribution channel was not unified, it was difficult to respond to the demand for large-scale holiday gift sets such as predicting orders in advance and managing delivery schedules
E-Mart has established an order-volume management-batch delivery system based on its purchase and distribution know-how accumulated so far, laying the foundation for stable operation of gift sets for direct delivery to production areas. Playing a key role is the 'Order to Home' service, which will be introduced for the first time in this Chuseok gift set.
The Order to Home is a direct delivery service in the countryside that connects customers to deliver products ordered from E-Mart apps directly from the countryside to their homes, and has become an official channel for fresh food in E-Mart apps since launching the service in April.
The biggest feature of 'Order to Home' is that it is a medium and large capacity 'Fresh Food Specialty' and that 'Direct Delivery' service is possible. In particular, it was possible to apply quickly this Chuseok because it was similar to the production and delivery structure of the direct delivery gift set from the mountain. Mountain direct delivery gift sets, which were previously operated based on small orders by store and small channels, will be able to integrate and manage orders nationwide through order-to-home services.
Mountain farmers can plan the volume and schedule in advance, and customers can receive a fresher and more stable set of gifts. E-Mart is also selling at a reasonable price, such as realizing economies of scale and discounting up to 30% as it can adjust the production and delivery date.
In addition, in consideration of the situation of Chuseok, which has a long holiday, a strategy aimed at 'Late Chuseok' will be carried out. E-Mart expects that demand for gifts will continue even after the holidays, and will sell Order to Home gift sets until 10/9 (Wednesday). There are 22 types of order-to-home gift sets prepared for this. The representative products include the 1st youth start-up farmers of the Ministry of Agriculture, Food and Rural Affairs and the Misonghwa Mushroom Set of 「Choi Young-chang Farmhouse」 selected as 100 youth farmers, the 1st cow Korean beef directly airlifted from the mountain area, and the Seogwipo Suhyup Okdom hairtail set, which saves the freshness by cooling the Okdom and silver hairtail produced in Jeju's coastal waters.
E-Mart announced that it will expand the gift set for direct delivery from the Chuseok mountain area to about 40 types, which has doubled this year. E-Mart aims to provide customers with unique freshness and differentiated quality through direct delivery gift sets from the country, paying attention to the original meaning of the gift set 'Heart to convey on behalf of me'. The direct delivery gift set from the production area is a method of delivering gift sets to customers at the production site, which has the advantage of maximizing freshness by reducing the distribution stage. However, as the distribution channel was not unified, it was difficult to respond to the demand for large-scale holiday gift sets such as predicting orders in advance and managing delivery schedules
E-Mart has established an order-volume management-batch delivery system based on its purchase and distribution know-how accumulated so far, laying the foundation for stable operation of gift sets for direct delivery to production areas. Playing a key role is the 'Order to Home' service, which will be introduced for the first time in this Chuseok gift set.
The Order to Home is a direct delivery service in the countryside that connects customers to deliver products ordered from E-Mart apps directly from the countryside to their homes, and has become an official channel for fresh food in E-Mart apps since launching the service in April.
The biggest feature of 'Order to Home' is that it is a medium and large capacity 'Fresh Food Specialty' and that 'Direct Delivery' service is possible. In particular, it was possible to apply quickly this Chuseok because it was similar to the production and delivery structure of the direct delivery gift set from the mountain. Mountain direct delivery gift sets, which were previously operated based on small orders by store and small channels, will be able to integrate and manage orders nationwide through order-to-home services.
Mountain farmers can plan the volume and schedule in advance, and customers can receive a fresher and more stable set of gifts. E-Mart is also selling at a reasonable price, such as realizing economies of scale and discounting up to 30% as it can adjust the production and delivery date.
In addition, in consideration of the situation of Chuseok, which has a long holiday, a strategy aimed at 'Late Chuseok' will be carried out. E-Mart expects that demand for gifts will continue even after the holidays, and will sell Order to Home gift sets until 10/9 (Wednesday). There are 22 types of order-to-home gift sets prepared for this. The representative products include the 1st youth start-up farmers of the Ministry of Agriculture, Food and Rural Affairs and the Misonghwa Mushroom Set of 「Choi Young-chang Farmhouse」 selected as 100 youth farmers, the 1st cow Korean beef directly airlifted from the mountain area, and the Seogwipo Suhyup Okdom hairtail set, which saves the freshness by cooling the Okdom and silver hairtail produced in Jeju's coastal waters.
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This article was translated by Naver AI translator.
