Ji Ye-eun Chooses Elita Silk Lasik Campaign Model for Johnson & Johnson Surgical Vision
Sep 22, 2025
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Actress Ji Ye-eun is gaining sympathy from the MZ generation with her delicate and honest emotional expression in various entertainment programs and dramas. Johnson & Johnson Surgical Vision said it selected Ji Ye-eun as a new model because it believed that her charm could effectively convey the message of the Elita Silk LASIK brand campaign, which contains 'fineness' and 'softness'.
Elita Silk LASIK is a vision correction procedure using Johnson & Johnson Surgical Vision's corneal refraction laser equipment, ELITA™ Femtosecond Laser System, which is characterized by less damage to corneal tissue because a small diameter laser moves quickly to create a smooth and dense incision.
The video of the brand's advertising campaign humorously shows the inconvenience that blurred vision can bring to daily life and work through an episode in which a cafe blind date puts in the wrong hand sanitizer instead of syrup and confusing the order quantity at a workplace meeting. "Daily life and impressions are silky! Now, try silkWith the message ", he emphasized the confidence and life change created by a clear view in a situation that anyone can sympathize with.
Sung Jong-hyun, CEO of Johnson & Johnson Surgical Vision, said "This campaign with actors representing Generation MZ is expected to serve as an opportunity to convey Elita Silk LASIK's technology to consumers in a more friendly and authentic way."," he said.
Reporter Kim So-hyung compact@sportschosun.com
This article was translated by Naver AI translator.
