Shinsegae 5-Star, 2025 Chuseok. New and colorful

Sep 23, 2025

In Chuseok, 2025, Shinsegae Department Store further raises the status of the super-gap premium holiday gift set '5 Star' with more solid production cooperation and colorful product composition.

'5 Star' is a premium gourmet gift made by Shinsegae Department Store buyers who have discovered famous domestic productions, managed the entire process from production and cultivation stages to product development with strict standards, and carefully selected high-end products.

Only products that have passed Shinsegae Department Store's strict self-quality standards can use the 5-star logo under various conditions, ranging from meat, fruits, and fisheries to product lead and sugar content, as well as size, shape, color, and marbling.




In the case of apples, only red fruits with a perfect sphere form among high sugar products of 15 Briggs or higher are selected, and only the top cow Korean beef with a marbling score of 8-9 is selected among 1++ cows within 4 mountains (産).

'5 Star', which debuted in 2004, has been sold out every holiday for the past 20 years. Due to strict screening standards, it was difficult to produce additional products other than planned, so it was sold out nearly a week earlier even though it expanded the volume by 10-20% every year over the past five years. This Chuseok Shinsegae Department Store further increased the value of '5 Star' as a super-gap premium gift, with buyers participating in auctions directly and working on production diversification and new product development in order to stably supply the highest quality raw materials.

First of all, New World Luxury Hanwoo' is characterized by improving the upper and lower levels through systematic growth management, so that the flavor is soft and light compared to general high-end Hanwoo, and you can feel its own deep taste. Since 21, Shinsegae Department Store has participated in the auction of Eumseong Market, the largest Korean beef auction market in Korea, to check the condition directly from the intellectual stage, select the best Korean beef, and continuously enhance the quality and dignity of the 「New World's Luxury Hanwoo」.




Despite wildfires in major mountain areas and difficulties in supply and demand due to climate change, 'Shinsegae Luxury Fruit' diversified mountain areas such as Mungyeong, Gyeongsangbuk-do, Cheongsong (Apple), and Icheon (Bae), Gyeonggi-do, to secure excellent raw materials that meet the strict standards of '5 Star'.

'Shinsegae Luxury Fisheries' will introduce the 'luxury natural king abalone set' for the first time. Among the natural active abalone grown in clean waters for more than 10 years, it is expected to capture the hearts of customers looking for a special seasonal fisheries gift set with only 4 to 5 royal abalone per kg.

Shinsegae 5-Star, 2025 Chuseok. New and colorful
'5 Star'Gift Set








This article was translated by Naver AI translator.