Chimacfest, the first event in the United States, with 20,000 visitors...K-Festival Popularity Following K-De-Hun's Fever

Oct 14, 2025

Chimacfest, the first event in the United States, with 20,000 visitors...K-Festival Popularity Following K-De-Hun's Fever



"I've always been interested in Korean culture, but I'm really happy to have such a large-scale event in the United States where I can experience Korean food, music, and beauty in one place."

When the `Chimaek Festival" made its debut in the United States on the 10th (local time), a combination of chicken, beer, and K-culture drew attention from the local community amid the enthusiastic response of local visitors.

Co-founded by Chamcom USA and LinkOne, 'CHIMAC-FEST LLC' was held at Westminster Mall in Orange County, California, USA from the 10th to the 12th.




More than 20,000 people visited in three days, including Orange County, Irvine, and Buena Park. Local media and social media reported that `Korean chicken and beer hit the U.S. following the Kedeheon craze" was followed by a response.

The venue was in an exciting atmosphere with the sound of K-pop EDM, and local visitors in their 40s and 50s, as well as those in their 20s who are familiar with Korean culture, expressed admiration for the harmony of Korean chicken and beer.

Hite Jinro America, the main sponsor of this event, set up a large booth called Terra-Jinro to vividly convey the deep taste and brand value of Korean beer to U.S. consumers, drawing a great response.




Chimacfest, the first event in the United States, with 20,000 visitors...K-Festival Popularity Following K-De-Hun's Fever
Westminster Mayor Chi Charlie Nguyen (sixth from left) gives a congratulatory speech (sixth from left). Photo courtesy of Chamcom USA
The K-beauty booth also drew keen attention. At the booth of the premium hair removal brand 'Glampam', a local hairdresser demonstrated the product himself and suggested styling suitable for visitors, which was well received.

In addition, an event was held to present Harim's squid ramen, snacks, and health foods, adding to the joy of visitors.

Mayor of Westminster Chi Charlie Nguyen thanked the organizers of Chimacfest "We are very happy to have such a meaningful event in the city and look forward to further revitalizing cultural exchanges through this opportunity."We expect more people to visit this event where we can feel Korean culture directly, and once again, we would like to thank the organizers who planned this event."




The booth participant was also doubtful that Chimacfest could attract attention in the United States, but when I opened the lid, I could feel that Korea was very popular in the United States"This event was a great opportunity to test and inform our products in the U.S. market."

A visitor in his 20s said, `There are not many events in the U.S. where adults can enjoy their freedom like this, and I was able to have such a great time"I hope this opportunity will make the Chimac Festival in Korea more frequent."," he said.



This article was translated by Naver AI translator.