Moving forward campaign success fee for installation of ramps for the vulnerable, such as Boehringer Ingelheim, Muui, and transportation
Oct 13, 2025
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The Moving Forward campaign, which was part of the Global Sustainable Development for Generations ' promoted by Boehringer Ingelheim, was designed to improve the accessibility of the elderly, the disabled, infants and pets who are restricted from using and accessing social facilities under the message `Everyone's life must move forward.' The activity began with the signing of a memorandum of understanding (MOU) with Muui Corporation in April and lasted for about six months until October.
Since the Supreme Court first recognized the right to access the disabled as a basic right under the constitution in December 2024, the campaign is even more meaningful in that it is the first public-private partnership project promoted by a global pharmaceutical company in Korea and with Jung-gu District Disabled Welfare Center that has led to substantial change and sustainability in the community beyond simple sponsorship.
Twenty Korean Beringer Ingelheim executives and employees who participated in the campaign set up ramps at a total of 10 stores in Yaksu-dong, the area where the mobility impaired live the most in Jung-gu, understanding the difficulties in daily life and the need for ramps through wheelchair experience and awareness education. Employees took to the streets themselves, excavated 33 candidate areas that needed ramps, and conducted field survey. Subsequently, based on survey data, custom ramps were created for the 10 finally selected stores and participated in the entire process from 'slope painting' to 'installation work'.
The regional information data collected through this campaign will be shared with the Jung-gu Office of Seoul and will be used for additional installation projects of ramps in the region carried out by the district office in the future. In addition, the location information of the installed ramp will be produced as a web map with Muui Corporation and will be registered on the website operated by Muui Corporation.
President Annamaria Boi of Boehringer Ingelheim said, `The Moving Forward Campaign is an activity aimed at practically promoting the access rights of members in cooperation with the local community, and is all the more valuable in that it is an achievement made by private companies and public interest organizations. We hope that this will serve as an opportunity to raise social awareness of the access rights of the vulnerable in transportation. "In the future, Boehringer Ingelheim Korea will continue to make efforts to make better lives for people and animals under the value of "Sustainable Development for All Generations"."
This article was translated by Naver AI translator.
