From short-form to long-form? Content New History Punghyanggo hits YouTube with more than 26 million views
Dec 22, 2024
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'Punghyanggo' is a travel entertainment show that began with actor Hwang Jung-min's slip of the tongue and received great attention in that it was Yoo Jae-seok's first travel entertainment show. The unique format, which has to be solved directly from currency exchange to accommodation and meals with the concept of 'No App Travel', adds freshness.
The final episode featured Yoo Jae-suk, Hwang Jung-min, Ji Seok-jin and Yang Se-chan, who are marking the finale of their trip to Vietnam. The four people, who were chatting while remembering their trip at a Korean restaurant, gave them the pleasure of returning to their childhood by challenging various games at the night market. On the last morning, appreciating the scenery of Sapa in the fog, the four concluded the journey of the journey 'Windhyanggo' that they left with the wind.
Whenever each episode was released, "Punghyanggo" received explosive attention as it ranked at the top of YouTube's soaring popularity videos. The first episode received 10.47 million views in less than a month, and the total number of views for the four episodes reached 26 million. It has achieved differentiation into long-form content in an era where short-form content is attracting attention by recording high views even during an average running time of 100 minutes.
Thanks to this popularity, the production team will release an additional 'Punghyanggo Unreleased Chat Playlist' at 9 a.m. on the 29th. It is well-received that it has discovered a new charm of a four-member, four-colored cast by capturing not only domestic but also foreign subscribers through subtitles.
Expectations are high on what new format will attract viewers in the future as content linking `Pinggye High School' and 'Punghyang High School'.
mj.cho@sportschosun.com
