Why is Choi Jiwoo here?Is it a hidden camera of anger at Choi Ji-woo and Kim Won-hoon's provocation that visited office workers?
Mar 14, 2025
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Coupang Play Series 'Workers' is an office survival of MZs who become 'Kindae' between AZ and GenZ against the backdrop of DY Planning, a small and medium-sized marketing company in crisis.
In the trailer for the fourth episode released, Choi Ji-woo, the heroine of the first-generation K-drama 'Winter Sonata' and a top star known as everyone's 'Jiuhime', appeared. Choi Ji-woo was elated by the enthusiastic hospitality of DY employees, and helplessly collapsed by Kim Won-hoon's cheeky attack on his childhood photo saying, "Is it time for 1.4 retreats?" during image consulting, and turned to CEO Shin Dong-yup and said, "Isn't this a hidden camera? I really can't believe everything," he said, eventually bursting into laughter. Whether 'Jiuhime' can be reborn as 'Hipster Hime' that communicates with the MZ generation, DY's unique brilliant proposal that goes beyond customer impressions to grab the back of the neck every time will be unveiled in episode 4.
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As soon as it was released, 'Workers', which is well-received for opening a new genre of office comedy with a more realistic workplace culture, ranked first in Coupang Play's popular work, and the number of viewers surged vertically to 777% compared to the first week. In addition, it has surpassed 32 million views only with related contents such as trailers and highlights in the third episode of its release, and has been on a roll by changing various popular indicators every week, with its recognition and viewership soaring in the second week of its release.
A new horizon for K-office comedies with a fierce popularity boom will be released every Saturday at 8 p.m. on Coupang Play.
soulhn1220@sportschosun.com