Woo Mi-ryeong, CEO of British handmade cosmetics brand Rush Korea, will be unveiled.
In the 8th episode of tvN STORY '10 billion Breakfast', which will air at 8 p.m. on the 10th, Woo Mi-ryeong, the CEO of a handmade cosmetics brand that has captivated the MZ generation with colorful handmade cosmetics and energetic employees, will appear. Starting with five employees and a Korean branch at the age of 29 in 2002, it will tell the success story of creating an amazing management performance of 72 stores in Korea, 500 employees, and 120 billion won in annual sales.
First, CEO Woo Mi-ryeong unveils the Seocho-dong house full of colorful interiors and luscious scents as if he were in a store. Especially "Every time a child was born, the house was remodeled and a room was made."Along with the episode, " reveals that she is a mother of five, surprising Dr. Oh Eun-young and actor Lee Yi-kyung. Dr. Oh Eun-young deeply sympathizes with the dense morning routine of Woo Mi-ryeong, a working mother who wakes up early in the morning and takes care of children by time.
It then shares the daily life full of love and interest among families, ranging from the unusual home scenery of seven members of the large family, including five refrigerators and a 24-hour washing machine, to special communication know-how with children, CEO Woo Mi-ryeong's energy source. Moreover, on this day, three children are expected to make a surprise appearance and share their inner feelings about CEO Woo Mi-ryeong, a mother and CEO, adding to the curiosity.
CEO Woo Mi-ryeong's bold spirit of challenge, which uses the pronoun 'Bohemian' as a nickname, also attracts attention. Woo Mi-ryeong, the 29-year-old CEO who had neither capital nor company, played a key role in defeating large companies and winning the Korean rights of British handmade cosmetics brands. At that time, it is said that the anecdote of persuading the headquarters executives by preparing presentation materials suitable for brand characteristics with extraordinary spirit and enthusiasm made the scene immersed.
It also tells the secret to writing a sales myth of 120 billion won per year, starting with a small store with a capital of 50 million won and 16 pyeong. It is to specifically convey the unique talent recruitment strategy that has grown Myeong-dong to the top of sales among 900 stores worldwide, and the differentiated sales strategy that was able to generate 100 billion won in sales even during the COVID-19 period. On the other hand, he talked about the crisis he experienced when he couldn't pay for goods at the headquarters in the early days of the business and his inventory piled up, as well as the precious beings that made him able to endure a long decade of stagnation.
