I went to the basement of Son Jeong-hee, CEO of Waffle University, with annual sales of 70 billion won..I even sold my child's ring to survive (my neighbor's millionaire)

Apr 16, 2025

I went to the basement of Son Jeong-hee, CEO of Waffle University, with annual sales of 70 billion won..I even sold my child's ring to survive (my neighbor's millionaire)



It reveals a surprising twist story from the success story of 'Waffle King' Son Jung-hee's entire fortune of 300,000 won to the success story of '70 billion in annual sales'.

In EBS and E-channel co-production 'Seo Jang-hoon's Neighborhood Millionaires' (hereinafter 'Neighborhood Millionaires'), which will air at 9:55 p.m. on the 16th, Son Jung-hee, the hottest dessert brand for MZ and the representative of the 'Korea's #1 Waffle franchise', will appear as 'No. 2 Millionaires'. The story of tears and adversity that she had to swallow from a small fish-shaped bun stall to running 350 waffle franchises nationwide is expected to impress viewers meaningfully.

After meeting Seo Jang-hoon 'Waffle King', Son Jung-hee asks "Have you been cheated?" and expresses "I've been to the basement and life". Son Jeong-hee, an ordinary mother raising two daughters in a children's clothing business, failed in her business and plummeted to the floor, looking back on the past, saying, `I even sold my child's stone ring and endured it.' At that time, she was 38 years old and took to the streets of Sinchon with a car that she bought with 300,000 won of all her assets, and what was the driving force and the secret of her success in life's crisis.




I went to the basement of Son Jeong-hee, CEO of Waffle University, with annual sales of 70 billion won..I even sold my child's ring to survive (my neighbor's millionaire)
I went to the basement of Son Jeong-hee, CEO of Waffle University, with annual sales of 70 billion won..I even sold my child's ring to survive (my neighbor's millionaire)
I went to the basement of Son Jeong-hee, CEO of Waffle University, with annual sales of 70 billion won..I even sold my child's ring to survive (my neighbor's millionaire)
On the other hand, `Millionaire in the Neighborhood' allows Seo Jang-hoon to send a blank check to the millionaire to write down the 'Life Class fee that he has to pay. When Seo Jang-hoon couldn't keep his mouth shut after seeing the blank check amount written by Son Jung-hee, she smiles significantly, saying that there is a hidden secret in the life tuition she demanded. The secret of life tuition fees that Son Jung-hee says can also be found on the broadcast of "My Neighbor's Millionaire" at 9:55 p.m. today (16th).

Reporter Ko Jae-wan star77@sportschosun.com






star77@sportschosun.com