Infinite Refill Tteokbokki ○ Representative..Let's hang in there for one day when you're at work, visit more than 3,000 tteokbokki restaurants (breakfast for 10 billion won)
The representative of the self-infinite refill rice cake bubble buffet appears, drawing attention.
In the 7th episode of tvN STORY '10 billion Breakfast', which will air at 8 p.m. on the 3rd, the main characters of the K-bake craze, which introduced tteokbokki and fish cake, the representative snacks of the nation, to the world, will appear. CEO Kim Kwan-hoon, the founder of the self-infinite refill tteokbokki buffet with annual sales of about 240 billion won and 420 stores around the world, and CEO Park Yong-joon, who has grown the fish cake factory that is on the verge of closing into a company with sales of about 100 billion won, will delve into the secrets of the success of the two young CEOs who led the globalization of the K-discussion.
First of all, meet CEO Kim Kwan-hoon, who founded the world's first self-infused unlimited refill tteokbokki buffet. CEO Kim Kwan-hoon tells an interesting story of the days when he was an office worker, who was full of thoughts of "Let's hang in there for a day" without dreams or passion, and the story of success in opening a new Tteokbokki brand based on this experience.
Above all, CEO Kim Kwan-hoon, who dreamed of globalizing tteokbokki, catches the eye by telling the secret of K-tteokbokki, which the world could be enthusiastic about despite the unfamiliar texture. In addition, it is said that it received a hot response from the cast by releasing a special 10 billion won golden recipe for tteokbokki, which is the No. 1 tteokbokki. On this day, comedian Hong Yoon-hwa announced her appearance as a special guest, and a special Tteokbokki blind test for CEO Kim Kwan-hoon, who has dominated tteokbokki nationwide, is also expected, raising curiosity.
Next, CEO Park Yong-joon tells an innovative management story that opened a new horizon for the fish cake business, where his vision was not seen. CEO Park Yong-joon, who has been running a fish cake company for three generations after his grandfather and father, had a debt of 8 billion won when he first took over the company. CEO Park Yong-joon, who entered the business while giving up his dream, confessed that he had a frustration to the point where he wanted to jump (from the bridge) in the face of a vague reality, but his sense of duty to protect the family business took advantage of the crisis to drive growth.
In particular, it is drawing attention by sharing challenging and innovative attempts that have changed the paradigm of the fish cake industry, such as breaking away from the traditional stereotype of 'It's a side dish' and opening a fish cake bakery where you can enjoy freshly fried fish cake right away. CEO Park Yong-joon, who introduced the colorful behind-the-scenes story of the birth of fish cake developed with brilliant ideas and showed his face as a "fish cake revolutionist", said, `The possibility of fish cake is endless.' He also reveals his ambitious plan to enter overseas markets and further space beyond Korea. On the other hand, the broadcast adds to the curiosity that his son, who is the head of a fish cake company, made a surprise appearance and warmed up the set.
