"It's different from '10 Billion Mornings', really rich = life over money" philosophy of the rich thrown by 'Seo Jang-hoon's neighbor's millionaires
Apr 08, 2025
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Co-produced by EBS and E-Channel 'Seo Jang-hoon's Neighborhood Millionaires' delivered the program's planning intentions and behind-the-scenes stories through a production presentation at the Seoul Press Center on the 8th, a day before its first broadcast on the 9th. Seo Jang-hoon, Jonathan, PD Kim Min-ji (EBS), and PD Park So-hyun (E-channel) attended the event.
`Millionaire in the Neighborhood' is a character-exploring liberal arts program in which Seo Jang-hoon and Jonathan visit the `real rich' in Korea and listen to life and philosophy. It sought to differentiate it from the existing rich entertainment in that it sheds light on what kind of attitudes and values people who have made wealth beyond simple asset sizes and success stories have.
Producer Kim Min-ji said, "Are you happy because you have a lot of money? What is true wealth? It started from the fundamental question of""Using the depth of the EBS documentary, we illuminate each character in depth like an autobiography of our lives. " "We invited people who could share the philosophy and attitude of life as well as economic success.""I sent hundreds of letters and focused on going to them in person to win my heart " he added.
Producer Park So-hyun of E-Channel said, `Seo Jang-hoon is a more honest and straightforward speaker than anyone else,' adding, `In previous broadcasts, he was close to 'Dosa', but this time he will show his new charm as a sincere questioner and listener.'
As for Jonathan, he expressed his expectation, saying, "He looks like a representative of the awkward and lively MZ generation, but he is a thoughtful and polite friend" and "It will represent the eyes of young viewers."
Jonathan said, "'I've enjoyed EBS 'Knowledge Channel e' since I was a student. "Now I'm learning a lot by meeting rich people with Seo Jang-hoon." "At first, I thought about what to buy when I made money, but after meeting with millionaires, I found out that there is also a feeling of giving 'value' and pushing and pulling money," he said. "These days, I am more conscious of remittance and payment."
Seo Jang-hoon also emphasized that "This program is a project to look into 'people' rather than 'money'". He said, `Most successful people have reached their current positions with long efforts and patience without foul play or expediency"I hope it will be an opportunity for viewers to look back on and think about their lives while listening to their stories."
On the other hand, producer Kim Min-ji responded to the fact that tvN's 10 billion Breakfast is being aired in a similar format, saying, `Our program features a documentary-based, dense autobiographical approach. Seo Jang-hoon's unique cool-headedness and warmth are balanced, and he emphasizes that he has in-depth conversations with the cast members.
Producer Kim then said, "'The programs on air are also excellent'", but the depth and authenticity of the documentary is strong. It will be differentiated by dense interviews and composition of life." Seo Jang-hoon also expressed confidence, saying, `It may look similar, but if you see it in person, you will feel different.'
In line with the title of 'millionaire', questions about the criteria for casting 'rich' followed. Producer Park So-hyun explained, `We focused on a person who can be respected, a person who has achieved dramatic success.' Producer Kim Min-ji said "It was not just an asset disclosure, but a philosophy that could be a milestone in someone's life or an example."," he added.
Regarding the recent increase in content dealing with the wealth and life of the rich, "As social chaos and uncertainty grow, people seem to be looking for an example 'adult."I decided that it is the most necessary time to borrow money stories to look into the essence of life.", he explained the purpose of the production.
Seo Jang-hoon said, `When you come across our program, you will definitely feel that the results are different from those of other broadcasts.' `I hope it will be a time to think about the essence of what real success is in this era," he said.
Meanwhile, 「Seo Jang-hoon's Neighborhood Millionaires」 will premiere simultaneously on EBS and E channels at 9:55 p.m. on the 9th.
mj.cho@sportschosun.com
