He was sweet on "Sanji Direct Song", but...Yum Jung-ah transforms into a shock villain in 'eye shopping'
Jun 18, 2025
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Yeom Jung-ah, who showed a warm and pleasant appearance by showing deep affection for actress Kim Hye-yoon in tvN 's Sister Mountain Direct Song 2', will transform her image into an unconventional villain through the new ENA drama 'I Shopping'.
In 'I Shopping', Yeom Jung-ah plays Kim Se-hee, the chairman of a large hospital and running a charity foundation. A respected figure on the surface, but in reality, the head of an illegal adoption organization with a distorted belief that only superior genes should survive. Yum Jung-ah, who leads a shocking business named 'I Shopping', will showcase a new villain's face equipped with both cold charisma and a creepy smile.
Earlier in 'Sanji Direct Song', Yeom Jung-ah, who showed a friendly side of the eldest sister by calling her 'Yeso' throughout the shoot with Kim Hye-yoon and taking care of her and covering her with a blanket, even sincerely praised her junior, saying "Hye-yoon is an actor who never makes an NG once."
However, instead of such warmth, 'I Shopping' heralded a completely different face with a brutal and cool-headed character. Attention is focusing on Yeom Jung-ah's transformation, which crosses good and evil, warmth and coolness between entertainment and drama.
'I Shopping' will premiere on July 21.
mj.cho@sportschosun.com
