The vote counting broadcast is more intense than the presidential election…KBSMBBS, Self-esteem remote control battle
Jun 03, 2025
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Just as the candidates competed fiercely, broadcasters also mobilized all of their technology and planning skills to launch a 'count war'. On this day, instead of entertainment and drama, we are waiting for viewers to choose with a special vote counting feature that poured out various skills and directing.
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KBS simultaneously tried to convey information and visually immerse itself through Generative AI, media wall 'Kwall', and immersive media sphere 'K-sphere' under the title of 'Choice to Change My Life'. The exit poll and election prediction system 'Decision K+' continues the 100% accuracy record and again attempts to predict results quickly and reliably.
In addition, key political figures from the conservative, progressive and reform camps will be mobilized to continue in-depth analysis and discussion. On top of that, 'K-Cube' will be installed in Uijeongbuji, Gwanghwamun, which was reborn as a symbol of democracy and a space for state administration in Joseon in the past, to broadcast the vote counting live over its 600-year history. KBS has completed a differentiated stage by forming a trinity of historical symbolism, technology, and content.
Lee Min-young, head of KBS's campaign planning team, said, `The 21st presidential election will be a watershed moment that will open a new future for the Republic of Korea. We will provide viewers with the most accurate and reliable vote counting information to fulfill our responsibilities as a public broadcaster." As the early presidential election takes place amid the divided political landscape and difficult economic conditions, KBS planned a vote-counting broadcast as a time to reflect on our politics on this historical space and explore the future together" he said.
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MBC increases viewer immersion with the largest six-sided LED set, wirecam, drone relay, and ultra-high-definition computer graphics in broadcasting history in 'Choice2025' with the slogan of 'Again, Democracy'. In particular, more than 40 broadcast formats were prepared to combine dynamic scenes such as running broadcasts set in local attractions, food content for cooking nationwide, and rock climbing with counting broadcasts.
In the political discussion corner, writers Rhyu Si-min and Jeong Gyu-jae, former chief editorial writer, Cho Kyung-tae and Park Joo-min appear to sharply exchange views between progressives and conservatives. In addition, MBC's patent technology election prediction program 'Enhanced2025' will be announced at 8 p.m., and it will be another attraction to see if the actual winner will be accurately predicted.
An official from MBC's election broadcast planning team said, `In an era when various information is shared in real time, viewers want to hear not only the vote count but also the story behind the numbers on the election broadcast"The pleasant and in-depth discussion that the hard-won writer Rhyu Si-min and Jeong Gyu-jae's chief editorial writer will show will make it easier and more accurate for voters to understand the election situation."
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SBS introduced a real-time talk show based on XR (extended reality) for the first time in Korea through '2025 People's Choice'. Various sections such as 「Ssul-President」 where representative panels of MZ generation progressive and conservative will face off and"Presidential Ssul" using XR studio will be organized, and SBS's unique blockbuster graphic content such as the CG content"confrontation 2025: The Players" with the motif of the drama"Squid Game" will also attract attention. The 'BiPhone' system, which shows the gap between candidates in real time, has also been upgraded to combine informativity and entertainment. Various corners have been set up to read the topography of the public, focusing on the journey of the mascot 'Voting Road', in-depth data of 17 cities, and the flow of change in 'Jungsucheong'.
He met 39 people from all walks of life, including Ahn Yoo-sung, a master cook who gained popularity as a 'black and white cook' and Jeong Kyung-won, a professor of trauma surgery, and featured the future of Korea in a special opening under the name of 'The people are the masters'. It will showcase "Starlight Odyssey", which shows election information in 17 cities and provinces across the country with ultra-high-definition constellation Time Labs photos, "Gwangbok 80: The Light Found Again", which highlights independence activists from each region, including Yoon Bong-gil ahead of the 80th anniversary of Liberation Day, dynamic videos of major political stages such as the National Assembly and Cheong Wa Dae using FPV drones, and mini-documents on episodes surrounding the missing phoenix.
Son Seok-min, head of SBS's election planning team, stressed that `We are ready to abandon the supplier perspective and deliver the information that viewers are most curious about at this moment in the fastest and most interesting way.'
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General broadcasters also put forward a counting strategy with their own personality. Channel A focuses on citizen-participating vote-counting broadcasts through 'My Choice 2025'. It provides an offline experience of watching the vote count in real time through the curved electronic board of Gwanghwamun Square and digital signage, and analyzes the election results with its own prediction system 'alphaA'.
With the slogan of 'Better Tomorrow', MBN introduces integrated data rooms, AI big data analysis, and five keyword-based information content to view policy directions and social integration messages together.
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OTT platform is also ready to announce a new president. Wave operates a separate special hall and integrates live and VOD services for all vote counting broadcasts to increase voters' access to information and convenience.
▶ KBS in 2022, MBC in 2024...Who will laugh this year
This vote-counting broadcast has become a venue for a content war that combines technology, story, and immersion beyond simple information delivery. In the past, when looking at the ratings of vote-counting broadcasts, the competition between broadcasters was clear.
In the 20th presidential election in 2022, which was a close race, KBS ranked first among terrestrial broadcasters with an average national viewership of 8.25%, and the highest viewership rose to 11.1%. MBC recorded an average of 5.3 percent and SBS recorded 4.52 percent.
In the 22nd National Assembly election in 2024, MBC ranked first overall with an average viewership of 11.7 percent, showing its presence. In particular, MBC ranked first with an overwhelming 4.7% of viewers in their 20s and 40s, while SBS only 2.1% and KBS only 0.9%.
The choice is now up to the viewer. If KBS laughed in 2022 and MBC laughed in 2024, which broadcaster will the remote control in 2025. Under the condition of the same counting data and the same time zone, the ratings depend only on the directing power of the broadcaster. Attention is now focusing on who will be able to win the vote in the vote-counting broadcast, which has become a battle of pride.
rightlight@sportschosun.com
