VVS CEO cooperates with YG+, not YG, in global distribution over YG investment rumors
Apr 22, 2025
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VVS CEO said at the showcase of his debut single 'T' held at Cheongdam Ilji Art Hall in Gangnam, Seoul on the 22nd, "YG's direct investment." We plan to collaborate with YG+ on global distribution.
The girl group VVS, which consists of five members Britney, Eilie, Lana, Jiwoo, and Liwon, is the first artist produced by MZMC. Attention is drawn to the fact that American producer Paul Bryan Thompson, who has worked with top K-pop artists for 10 years, including Rise, Taeyeon, EXO, NCT, Red Velvet, and Kang Daniel, produced VVS.
In particular, there are many reactions that it is unusual in that a foreign producer is the representative. Britney said "I know it's rare. Being a foreigner, I think it is also a great advantage. English improved a lot, too. I was able to learn a lot about hip hop culture while taking cultural lessons", he cited the advantages.
The fact that YG Entertainment invested also drew attention. Paul Bryan Thompson, CEO, said "We prepared it through cooperation with YG+, not direct investment from YG Entertainment. YG+ will be in charge of the global distribution company.
Britney explained that her debut was later than expected, "It wasn't that there was a specific issue, but I think I came to this point because I wanted to debut in a more perfect way."
VVS will release its debut single 'TEA' through various music sites at 6 p.m. on the 22nd.
rightlight@sportschosun.com
