ILLIT Unveils Magical Girl-Themed Brand Film for ‘Little Monster’
Jun 06, 2025
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On the 5th, ILLIT released 'Brand Film (little monster MV)' from its 3rd mini album 'bomb' on its HYBE Label's YouTube channel.
Brand film is a content that contains the message that ILLIT wants to convey, and shows the identity of a confident and honest team ILLIT through sincere stories in each album. The brand film of the 3rd mini album was specially created as a music video with the sound source of the song 'little monster'.
'Little monster' is a song that expresses the stress of anxiety and depression that afflicts me as a monster, and it is a song that stands out with pleasant lyrics that say that I will eat all the monsters inside me. The addictive melody playing in the video and the smooth tone of the members tickle my ears.
The brand film visually captured the message of this 'little monster'. The members, crouching as if they were asleep in the prison of their hearts, swallow the 'little monsters' that turned into jelly, breaking down the wall surrounding them and flying over the sky. The visuals and mysterious atmosphere that seem to be tearing out the cartoons of the members who turned into magical girls are the best.
For them, magic is believing in their possibilities. You can feel the confident charm in the appearance of ILLIT breaking head-on without avoiding even negative inner emotions. The eyes of those who have returned as girls in the real world are full of strong courage and passion. "Remember, the magic is in you (Remember, the magic inside you)" and the scene where Minju vigorously opens the door and goes out into the world makes viewers smile.
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ILLIT will release its third mini album 'bomb' at 6 p.m. on the 16th. 'bomb' tells the story of expanding the world with ILLIT's own attitude through interaction with 'you'. The Sinbo will feature a total of five songs, including the title song `Do the Dance', 'little monster', 'jellyous', 'oops!', and 'night picnic'.
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