K League Academy Holds 1st Marketing Course in 2025
Mar 21, 2025
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About 65 marketing practitioners from the federation and K-League clubs attended the marketing process, which lasted for two days and one night.
On the 19th, the first day, CEO of Reinventing Kim Pil-joon gave a lecture on data-based marketing, building CRM (Customer Relationship Management) that increases sales. Since then, the federation has held a performance-sharing meeting with Jeju, Jeonbuk and Gyeongnam clubs that are implementing CRM in the K-League, allowing all team practitioners to exchange opinions on how to introduce CRM in the K-League.
In the next order, KBL Sanghoon Lee manager introduced an example of KBL integrated marketing preemptively introduced in professional sports by conducting a lecture on the subject of 'KBL's CRM status'.
The next day, on the 20th, Kang Seung-hye, head of Daehong Planning, gave a lecture on "2025 Consumer Trends, Lifestyle Signal," followed by Lee Chang-jae, a pro at Samsung Card's data business team, explaining the expansion of marketing campaigns using "second party data", data collected by other companies. In the last order, all training was completed by Kang Seung-beom, head of CJ Olive Young's data marketing team, sharing 'CJ Olive Young data marketing case'.
In addition to this marketing process, the federation has been implementing a customized education program for K-League members 'K-League Academy' since 2013. The federation plans to improve the capabilities of K-League club managers by providing practical lectures and sharing club cases in the future.
Reporter Park Chan-joon vanbasten@sportschosun.com
This article was translated by Naver AI translator.
