120 types of Giants random band-bubu seals in Lotte bread...7-Eleven released in early May
Apr 22, 2025
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Lotte's signature cheering phrase 'Ma' was used to express the intense and hot Busan cheering culture as a product name, and the logo and mascot were included in the product packaging.
In particular, the snack and bread packaging also comes with 120 types of special random band seals consisting of the Giants' squad, mascots, uniforms, and emblems, so you can feel another joy together.
Popular snacks 'Tinkle' that were released in 2003 and the steady-selling product 'Hexagonal Cork Con' will be re-released, while bakery products and beer 'Crush' and ice cream 'World Con' that represent Busan will also be newly introduced in Lotte Giants clothes.
Kim Min-jung, head of the marketing department of 7-Eleven, said "The passion of Lotte Giants fans is a symbolic content that has become a culture beyond sports, and we will ensure that 7-Eleven will become a support platform in life with Lotte Giants fans by successfully establishing the campaign we have prepared since last year."."
In addition, Choi Kyu-duk, head of Lotte Giants' marketing team, said "Starting with this food collaboration with 7-Eleven, you will soon see a variety of brand collaboration goods such as uniforms, hats, and cheering tools that can entertain fans." I told him.
Meanwhile, the collaborative products will be available sequentially at 7-Eleven designated stores, starting with Sajik Baseball Stadium from May 2. Details can be found on the 7-Eleven website.
This article was translated by Naver AI translator.