Coexistence with Gwangju! KIA Collaborates With Local Brand Judimari...Collaboration day on the 26th
Apr 10, 2025
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KIA will collaborate with 'Judimari', a local brand in Gwangju Metropolitan City, and hold various events through home games and club SNS. Judimari is a pudding franchise brand that opened its first store in Gwangju and was loved by local residents and increased its canteen nationwide.
The home game against LG, which will be held at Gwangju-Kia Champions Field on the 26th, will be held as a 「Judimari Collaboration Day」. Before the game, the character Judimari will be the first pitchman, and a new dessert menu will be presented to visitors through an inning event. In addition, 5,000 spectators entering the game will be given a baseball player Judy Badge, and 500 Judy Marie design postcards will be handed out to the 25th and 27th games.
It also runs Judy Mari ZONE. From the 11th to the 27th, Judy Mari ZONE will be operated in front of the central entrance and EV SPACE to provide a unique experience to fans visiting the ballpark, and you can taste three new menus limited to the champil, such as V13 Pudding of Victory.
An official from the Kia marketing team who conducted this collaboration said "We prepared an event through collaboration with local brands to repay the love we received from local residents last year. I hope it will be a fun experience not only for fans in my hometown, but also for everyone who visits Gwangju to watch baseball."
KIA plans to donate some of the profits generated through collaboration and food such as pudding and cookies produced by Judy Mari to children's centers in Gwangju.
This article was translated by Naver AI translator.
