Jeju SK FC, a trusted and sought-after marketing restaurant, wrapped up Jeju union member DAY at Pohangjeon Hall on the 20th
Apr 21, 2025
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Jeju SK hosted the Hana Bank K League 1 2025 9th round home game (2-0 wins) against the Pohang Steelers at 4:30 p.m. on the 20th with 'Jeju Making People, Jeju Union Member DAY'. Seogwipo City, NH Nonghyup Bank's Seogwipo City Branch, Jeju Pig Agricultural Cooperative, Jeju Tangerine Agricultural Cooperative, Seogwipo City Livestock Cooperative, and Seogwipo Agricultural Cooperative gathered to hold various events to contribute to the local community and exchange win-win.
It wasn't just a home game event. Seogwipo City, which had been paying attention to Jeju SK's ability to operate the event, and the agricultural, livestock, and mutual cooperation in Jeju Island gathered their will and sent the proposal first. It would have been impossible without Jeju SK's capabilities. Since 2023, Jeju SK has been developing its large-scale event management capabilities to streamline club management and strengthen fiscal soundness based on the 「K League Financial Integration System」. The key is to secure a more diverse revenue structure with new marketing strategies that are not limited to sports.
Last year, Jeju SK attracted external events such as 'Black Korean Beef Fair', 'Seafood Discount Exhibition', and 'Social Enterprise Festa' to the stadium and acquired ONE-STOP know-how and crisis response capabilities such as planning, composition, and operation. Trust was added by adding 'Event Agency Business' to the business registration certificate for smooth event operation.
In particular, the number of people participating in the event increased significantly due to the interaction with home game visitors, and in the process, it also provided an opportunity to become closer to various institutions, organizations, and local communities. This transformation of Jeju became a new breakthrough in revitalizing the local economy directly and indirectly. It was no coincidence that various inquiries about the operation of other events continued.
'The people who make Jeju, Jeju union member DAY' was also well received. Jeju SK has prepared a variety of events and programs to provide practical value and stimulate consumers' desire to purchase with members of the event. 'Let's go eat rice cake! Cheer up, go! Victory, go!', Representative examples were 'Jeju-duni Pork Tasting Event', 'Jeju Tangerine Agricultural Cooperative Experience Booth', 'Jeju Tangerine Agricultural Cooperative Tasting Event', 'Horse Meat Tasting Event', and 'Korean Beef Tasting Event'.
However, it is useless if there is no merit linked to the medium 'football'. To this end, Jeju SK held an air guitar event with pig farmers at half-time, and Jeju tangerine farmers presented a special event that added to the meaning of win-win exchange by presenting a cara scent to away fans at the S-seok gate. Players rolled up their sleeves, too. Kim Hyun-woo appeared at the fan signing event, raising the atmosphere of the festival to the fullest.
Jeju SK's challenge continues. It plans to measure various tangible and intangible effects through the operation and agency of large-scale local events and lead a new paradigm in the marketing of professional sports clubs, not just teams that are good at soccer. An official from Jeju SK said "We will continue to deliver the beginning of new experiences, maximize promotional synergy, and provide the best satisfaction to our customers."
This article was translated by Naver AI translator.
