Let's learn from KPOP and professional baseball, V-League survival strategies in the post-Kim Yeon-kyung era! → I needed stimulation in a completely different field

May 29, 2025

Let's learn from KPOP and professional baseball, V-League survival strategies in the post-Kim Yeon-kyung era! → I needed stimulation in a completely different field
KOVO held the 2025 Integrated Workshop at Elysian River Village in Chuncheon on the 29th. More than 200 people, including KOVO officials and former team leaders and coaches, participated. Photo courtesy =KOVO



Let's learn from KPOP and professional baseball, V-League survival strategies in the post-Kim Yeon-kyung era! → I needed stimulation in a completely different field
Lee Geun-mook, head of P Nation, gave a special lecture on 'idol marketing" at the 2025 KOVO Integrated Workshop held in Chuncheon on the 29th. Photo courtesy =KOVO
The V-League has started to learn K-POP and professional baseball to prepare for the era of 'Post Kim Yeon-kyung'.

The V-League has long established itself as a representative popular winter sport in Korea. However, one huge star disappeared when Kim Yeon-kyung retired after last season. The V League decided to find a new growth engine, judging that it could not be settled here.

The Korea Volleyball Federation (KOVO) held the '2025 KOVO Integrated Workshop' at Elysian Gangchon in Chuncheon on the 29th. About 200 people, including former team leaders and managers in the men's and women's divisions of the V League, secretariat and media officials, participated. Following basic lectures such as sports ethics and anti-doping education, a special section has been prepared. Enterprise industry experts and professional baseball marketers were invited.




Amid the trend of breaking down the boundaries between sports stars and celebrities, the 'idol marketing special lecture' drew particular attention. KOVO recruited Lee Geun-mook, head of the management division of the entertainment agency P Nation, as a lecturer. It is an agency of popular singers such as Psy and Hwasa Heize.

Director Lee Geun-mook introduced strategies to strengthen popularity under the theme of 'Entertainment's Fandom Formation and Fan Service'. Director Lee Geun-mook stressed the need for a strategic approach to fan service and the process of fandom formation. He advised that marketing and fan marketing should also be divided and subdivided.

Director Lee Geun-mook said, `Fan service should be done with a clear purpose, not just courtesy and kindness. We need a strategy on how to convey our true feelings. It is necessary to induce continuous support by maintaining relationships with fans and strengthening intimacy by making them feel emotional rewards. It is a communication that harmonizes sincerity and skill."




A KOVO official diagnosed that the V League is in need of fresh stimulation.

A KOVO official said, `I wanted to hear about marketing and player development in other sports and other fields. The purpose is to find out the good things that can be applied to our volleyball. He decided to study professional baseball, which is doing the best in fan marketing in domestic sports, and K-POP, which is gaining global status. I wanted to break away from the lectures I used to listen to."

He went on to say, `We have to try until we hear that professional volleyball is the best no matter who sees it. It is said that interest will inevitably weaken due to the post-Kim Yeon-kyung era. Let's not do the same as we've done so far, let's do it differently, we've gathered our will to do it differently," he said with force.






This article was translated by Naver AI translator.