Hate OUT Peace IN Lee Jae-sung's Good Influence Participates in UNESCO Soccer Ball Campaign
Jun 16, 2025
|
The UNESCO Korea Committee announced on the 16th that it will officially launch a '共' campaign designed to spread a culture of coexistence pursued by UNESCO beyond discrimination and hatred with Lee Jae-sung, who is active in the German Bundesliga, at the UNESCO Center in Jung-gu, Seoul. About 80 people attended the event, including Lee Jae-sung, vice chairman of the UNESCO Korean Committee, Ha Yu-mi, global education planning officer at the Ministry of Education, students and officials at UNESCO School (Bosan High School), and UNESCO Korean Committee sponsors and fans of Lee Jae-sung.
Amid rapid changes worldwide in recent years, confrontation and conflict between classes, generations, gender, and ideologies are intensifying within countries, and it is projected into the school field as it is, negatively affecting education, and overcoming it is emerging as a major task of education.
Since its founding in 1945, UNESCO has made it clear that it opposes all unreasonable discrimination and hatred based on peace and sustainable development, and the UNESCO Korean Committee has planned the 'Football (共)' campaign, focusing on the essential value of football that cooperates across countries, origins, gender, religion, and political beliefs.
The campaign will be promoted as a public-private cooperation project based on the sponsorship of the Ministry of Education, soccer-related companies, foundations, and citizens, and the raised funds will be meaningfully used for educational projects in which future generations learn the value of respect and harmony through soccer at various educational sites across the country.
In particular, Lee Jae-sung, vice president of the national soccer team and active as a member of the UNESCO Korean Committee 'UNESCO Friends', will join the entire campaign. Lee Jae-sung goes beyond simple promotion and participates in campaign activities directly, greatly contributing to the spread of the value of coexistence.
Regarding the campaign, Lee Jae-sung said, "I am honored and grateful to be able to repay the love I received from soccer. I believe that conflict and hatred can be transformed into a world of coexistence if we work together through a soccer ball campaign. We will create a world of coexistence for future generations together."
"A society where no one is discriminated against and everyone is respected is the starting point for a sustainable future," said Kim Sung-yeol, vice chairman of UNESCO's Korean Committee, who delivered the opening speech on this day. "The soccer ball campaign will contribute to reducing discrimination in the educational field, increasing inclusivity, and spreading the value of respect and solidarity throughout schools and society through the global common language of soccer."
Ha Yoo-kyung, global education planning officer at the Ministry of Education, said, "This campaign is part of an educational practice for the value of diversity and mutual understanding to take root in society as a whole. We hope that our society will move toward a community with a culture of respect and solidarity through the medium of soccer.""
With the slogan of Hate OUT, Peace IN, the campaign will run from this month to December 2026, and in particular, public relations activities will be carried out in conjunction with the 2026 World Cup in North and Central America.
More information on the soccer ball campaign can be found on the UNESCO Korean Committee website.
This article was translated by Naver AI translator.
