Seoul E-Land, pop-up mecca Seongsu, the first Musinsa pop-up store in professional sports!
Sep 24, 2025
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Seoul E-Land opened the club's first pop-up store at Musinsa Space Seongsu 3, located in Seongdong-gu, Seoul, for three days from the 19th to the 21st. I had a special time with about 500 fans.
This is the first time that a domestic professional sports club has collaborated with Musinsa to hold a pop-up store, which is significant in that the soccer team tried new challenges in the symbolic space of Seongsu-dong.
Four kinds of clothing, including football T-shirts, baseball jerseys, windbreakers, and pistes, that collaborated with Musinsa, were unveiled for the first time in the pop-up store. Through the Blockcore Collection, which combines sports uniforms and everyday clothes, it drew attention by breaking down the boundaries between sports and fashion.
The collaboration product was also unveiled at the same time on Musinsa's online store. Some items were sold out early immediately after opening and received a hot response, ranking in the top 10 sales rankings of Musinsa app sports and leisure categories.
On the last day of the pop-up store, goalkeeper Koo Sung-yoon, a former member of the national team, and Seo Jae-min, a winner of the K League 2 Young Player Award of the previous year, held a fan signing event to add to the enthusiasm of the site.
The concept pictorial of 'One Drop, One Moment (a single drop of sweat, a single moment)" in which the team, including Koo Sung-yoon and Seo Jae-min, participated in the shooting, also received great response. After scoring, he created a goal ceremony scene running toward the fan, conveying the message that it was the moment of becoming one with the fan. A total of six photo posters were distributed to purchasing customers on a first-come, first-served basis.
Koo Sung-yoon said "It was meaningful to be able to communicate with fans in various ways, away from the perception that the soccer team only plays soccer. I'm satisfied because the results of the pictorial came out well. I will try to produce a lot of cheering scenes such as pictures even in the actual stadium." Seo Jae-min said, `It was my first time to participate in a photo shoot, and it was a different experience and I was happy to meet the fans in person at the pop-up store. As much as you liked it, I'll do my best to repay you at the stadium."
The response from the fans was also enthusiastic. Park Seol-yeon, a fan who has been supporting the club for 10 years, said, `I bought all four types of collaboration products. I'm thrilled that the team has grown a lot over the past decade and has now opened a pop-up store that only popular clubs do," he said.
An official from Musinsa Temple said "We have conducted several collaborations, but this was the first time that we have done such a good job of constructing a space. The pictorials were also produced with high quality by the club, so satisfaction was high. I want to do a pop-up store again in the future" he said. An official from Seoul E-Land said, "We are happy to successfully host the first Musinsa pop-up store in professional sports in Seongsu-dong. We will continue to try to get closer to our fans and provide them with various pleasures through new attempts."
This article was translated by Naver AI translator.
