Golf, Nothing Beats This, Callaway Golf Korea develops a global brand campaign
Dec 04, 2025
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NBT is a brand campaign platform recently introduced by Callaway Golf in the global market.
This campaign focuses on moments that any golfer can sympathize with, such as the thrill of a perfect impact moment, the joy of a round with a companion, and a deep sense of immersion that can only be felt on the field. The core of the campaign is to convey these experiences by unraveling them into visual stories and messages. Global tour pros, creators, and ambassador are also participating in the campaign by sharing their 'Golf, Best Moment', and participatory activities are also being developed at the global level where Callaway Golf fans can share their NBT stories.
Callaway Golf Korea plans to introduce the campaign through various contacts such as digital content, brand video, retail experience, and events so that NBT's global stance can be experienced in Korea. Through this, the policy is to share the emotional value provided by golf and the brand philosophy pursued by Callaway Golf with domestic golfers in more depth.
Meanwhile, Callaway Golf Korea announced that season 1 of 'Project Team-1', which has been one of the practical projects of the NBT campaign since the beginning of this year, has been successfully completed. Project Team-1 is a program designed to help golfers feel the joy of growth through the experience of checking their play on their own and reducing one stroke. This process made it possible to feel the 'best moment created by golf' emphasized by NBT in the actual play environment.
Callaway Golf Korea will begin recruiting participants for the 'Project Team-1' Season 2 in December to further spread the NBT campaign in Korea. Season 2 will include various programs and participation elements so that golfers can understand their play and experience the joy of growth based on NBT messages, and will be operated in earnest from next year.
""Golf, Nothing Beats This" is a global campaign to consistently convey the essential value of golf throughout its brand activities," said Kim Tae-hoon, managing director of marketing at Callaway Golf Korea. ""Callaway Golf will continue to deliver the touching moments that golf provides through NBT in various ways. "Project Team -1" is a representative project that will lead this philosophy to actual playing experience and will continue to expand in Korea as well."
This article was translated by Naver AI translator.
