100 Billion Assets Why No Fingerprints "Worn Out by Counting Money"
Jun 11, 2025
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In EBS and E-channel co-production 'Seo Jang-hoon's Neighborhood Millionaire' (hereinafter 'Neighborhood Millionaire'), which airs at 9:55 p.m. today (11th), Lim Soon-hyung, the godfather of the Korean restaurant industry, will be broadcast under the subheading of 'Billion-earned Business Genius'. In 'Neighbor Millionaire', Lim Soon-hyung's distinctive aspect of business genius and 'Super Special Biggie', which has captured the taste of customers as a hit restaurant for more than 30 years, will be unveiled for the first time.
Lim Soon-hyung's restaurant, located in Gyeonggi-do, is a palace-like hanok with beautiful ponds and elegant tiles where white egrets fly, boasting a total area of 5,000 pyeong. Lim Soon-hyung reveals that it cost more than 10 billion won in total, including land purchase and construction costs "It is said that it was built better than Gyeongbok Palace". In the midst of this, Seo Jang-hoon found a huge tombstone in the courtyard of the restaurant, weighing 6.39m and weighing 47 tons, and said, "Isn't that the tombstone of King Gwanggaeto?'` he marvels. In response, Im Soon-hyung reveals everything related to the reason for setting up the Gwanggaeto the Great tombstone in the restaurant yard, and the process of the huge Gwanggaeto the Great tombstone crossing the sea, which does not fit in a container.
Meanwhile, Lim Soon-hyung says that when he first opened a restaurant in the early 1990s, the business was not good enough to have one or two teams a day. According to him, an old gentleman visited the restaurant one day at the introduction of a friend. After the meal, he said "The food tastes good. I'll have to spread the word in Jangan, Seoul." At the time, he didn't know what the customer was, so he didn't think it was a big deal, but a few days later, customers began to flock like clouds to the point where the street in the neighborhood was paralyzed. As a result, Im Soon-hyung became a cash cow in the early 1990s, earning 200 million won in monthly sales. In response, Lim Soon-hyung confesses that "(When the business is over, the fingerprints are worn out due to the counting of money.", surprising Seo Jang-hoon and Jonathan.
The identity of the `billionaire' that turned the tables on Lim Soon-hyung's life around can be found on EBS, E-Channel `Seo Jang-hoon's Neighborhood Millionaire' at 9:55 p.m. on Wednesday, the 11th.
tokkig@sportschosun.com
