"Just B, Occupy Mexico".. The Miracle of Four Weeks by Hanteo Global
Jun 14, 2025
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- JustB, 35,000 viewers from Mexico.. 'Baby Project' is a big success
- Hanteo Global 'Baby Project' became a solution for overseas development of K-pop
It is truly a four-week miracle. Just B, the first runner of the 'AGA' artist chosen by Hanteo Global (CEO Kwak Young-ho), returned home with remarkable results in Mexico. It is meaningful in that it has opened a way for teams that are not idols belonging to large agencies to advance overseas. This is why the K-pop industry is paying keen attention.
On the 26th of last month, the group Just B returned home from a four-week 'Aggar Project' in Mexico City and Monterrey. Through the performance, 35,000 spectators were gathered to confirm the wide and solid fandom and recognition, and local media focused on it. The achievements are amazing.
Hanteo Global was behind their success. Hanteo Global, which operates Hanteo Chart, the world's only real-time music chart as the home of Korean music, is embodying the globalization of K-pop through challenging planning. The project introduced by them aims to support local activities of artists who have sufficient skills and attractiveness but rarely have an opportunity to enter overseas markets, and to create opportunities for them to target global markets.
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Particularly noteworthy is that 'AGA Project' is actually the only solution to solve the difficulties of overseas expansion such as Latin America. And it is encouraging that we have created a real case through the success of JustB. This is why the K-pop industry is paying keen attention.
Latin America is a market with huge potential and serves as a bridgehead for North America's advancement, so it is called the 'land of opportunity' in the K-pop industry. However, it is a place where it is difficult to advance due to geographical and linguistic issues. Hanteo Global has a Latin American branch (CEO Richard Han) in Mexico and Chile, and is closely communicating and cooperating with governments and related organizations, so it can provide the best solution.
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It prepared performances and various events to communicate with local fans, and improved the team's brand awareness through interviews with influential overseas media. In cooperation with local universities, they provided opportunities to build a thick fan base by conducting school attacks, and provided opportunities for publicity by appearing on various TV and radio programs. In particular, he produced reality entertainment shows containing four weeks of activities and sent them to local broadcasting stations to produce results.
The result is a huge success. Justby, who was selected as the first protagonist, stayed in Mexico for four weeks and succeeded in securing a thick and solid overseas fan base. I met about 6,000 students through school attacks conducted in a total of 12 schools, and the number of official SNS followers increased by 135,000.
In Mexico City, the 120th anniversary of Korean immigration 'K FESTIVAL' as a headliner attracted 20,000 audiences, and Monterey City drew a total of 15,000 audiences for two performances, attracting a final 35,000 viewers.
At the same time, the attention of major local newspapers and broadcasters poured in. Planning interviews were held with requests for coverage on EXA TV, EXA RADIO, MULTIMEDIO TV, Multimedo Radio, TELEDIARIO, Televisa, and Chanel 7, and the members became the first K-pop idol to throw the first pitch by standing as first pitchers for a Mexican professional baseball player.
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As the effectiveness of the project has been proven as a real success story, the domestic K-pop industry is showing keen interest in the project. Hanteo Global's 'AGA Project' is emerging as an overseas development solution for K-pop artists, opening up new possibilities for teams that were struggling to advance overseas.
'AGA Project' is just beginning and will be more advanced. Hanteo Global is choosing the next main character to write another success story.
joonamana@sportschosun.com
