Na Young-seok went up 10 billion won, and Kim Tae-ho invested 30 billion won...Star producers nest in Gangnam one after another
Jun 15, 2025
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First of all, producer Na Young-seok, who produced many hits through tvN and YouTube 'Channel Fifa', purchased a three-story building in Nonhyeon-dong, Gangnam-gu, Seoul for 20 billion won in December 2021. The building has been used as an office building after remodeling last year, and analysts say that the market profit alone recorded about 10 billion won as the same building nearby was recently traded for 30 billion won.
Eggs Coming has gained overwhelming influence by introducing popular content across platforms such as 'Three Meals a Day', 'Yoon Restaurant', 'Wise Doctor Life', and YouTube content 'Travel 15 Yaya'.
In this regard, producer Na Young-seok said in a program about the reason for setting up the new office building "It was difficult to work because the company's employees were scattered here and there. "I thought we should build and merge buildings because it was uncomfortable. "It's not my building, it's the company building.""
Producer Kim Tae-ho, who led the "Infinite Challenge" and "What's Wrong with Playing?" also started building the office building. TEO, a content production company founded by PD Kim Tae-ho, purchased an old row house located on a luxury street in Cheongdam-dong for 30 billion won in March this year and began demolition after completing the balance in June. A new office building with two basement floors and five ground floors will be built here. With the scarcity of Cheongdam-dong's location and the symbolism of 'Star Street' with actors Won Bin and Lee Na-young and Kim Hee-ae's buildings nearby, it is expected to increase in value in the future.
Producer Kim Tae-ho is striving to diversify contents such as 'Seoul Check-in', 'World Travel of the Earth', 'Dance Singer Wandan', and 'My name is Gabriel' through TEO, which was established after leaving MBC in 2021.
The two producers' investment in the office building is more than just real estate investment. It is meaningful to build its own production infrastructure and expand it into a content production base that encompasses YouTube-OTT. It is an evolution from a director to a content entrepreneur.
In particular, the location they chose is interpreted as a strategic choice that considers symbolism and infrastructure optimized for the content production environment beyond just the high-end area of Gangnam.
An industry source said "As the status of the content industry grows, star producers will continue to expand their influence through the establishment of Gangnam headquarters."
mj.cho@sportschosun.com
