Kim Jae-joong’s ‘Apgujeong Makgeolli’ Sparks Emergency Production After Order Surge

By Bit, Jung

Sep 02, 2025

Kim Jae-joong’s ‘Apgujeong Makgeolli’ Sparks Emergency Production After Order Surge
Photo provided = Encode Entertainment



Singer and actor Kim Jae-joong founded the entertainment agency Encode Entertainment, and recently, he has been loved for his traditional liquor 'Apgujeong Makgeolli' launched with Apgujeong Makgeolli.

The traditional liquor brand 'Apgujeongmakgeolli', introduced by Kim Jae-joong in April, has recently recorded an explosive surge in orders to the extent that it has entered emergency production, sparking a new wind of traditionalism.

In this regard, an industry official said, "Traditional liquor rarely enters emergency production due to a surge in orders" and "Apgujeongmakgeolli has proven its potential to grow beyond mere liquor into a new icon connecting K-food and K-culture." he evaluated.




Until now, 'Apgujeong Makgeolli' has been steadily exposed through various broadcasts and contents such as JTBC'Please Take Care of My Refrigerator', YouTube Channel'Yongtaro','Jae Friend', and'Cho Hyun-ah's Thursday Night'. In addition to this continuous exposure effect, Kim Jae-joong recently drew attention from YouTube channel 'High Fiction' to content that introduces the product directly, causing an explosive reaction in the market.

Kim Jae-joong’s ‘Apgujeong Makgeolli’ Sparks Emergency Production After Order Surge
Photo provided = Encode Entertainment
In fact, since overseas online communities and SNS have already become a hot topic with the keyword 'Makgeolli enjoyed by K-pop stars', this phenomenon is interpreted as a sign that makgeolli can be sufficiently competitive in the younger generation and global market beyond simple demand growth.

Kim Jae-joong launched a traditional liquor brand he was interested in to promote K-culture more widely and diversely, and is actively working on this project by directly participating in production and promotion of products, not just advertising models.




Kim Jae-joong has recently successfully completed a fan meeting in Chengdu, China, and is busy meeting global fans as his main job as a singer.








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