Kim Jaejoong, good news again...The makgeolli business hit the jackpot.

By Jaewan, Ko

Sep 02, 2025

Kim Jaejoong, good news again...The makgeolli business hit the jackpot.



Traditional liquor 'Apgujeong Makgeolli', launched by singer and actor Kim Jae-joong with Apgujeong Makgeolli, is receiving hot love.

The traditional liquor brand 'Apgujeongmakgeolli', introduced by Kim Jae-joong in April, has recently recorded an explosive surge in orders to the extent that it has entered emergency production, sparking a new wind of traditionalism.

In this regard, an industry official said, "Traditional liquor rarely enters emergency production due to a surge in orders" and "Apgujeongmakgeolli has proven its potential to grow beyond mere liquor into a new icon connecting K-food and K-culture." he evaluated.




'Apgujeongmakgeolli' has recently sparked an explosive reaction in the market, with Kim Jae-joong drawing attention from YouTube channel 'High Fiction' to content that introduces the product himself.

Kim Jaejoong, good news again...The makgeolli business hit the jackpot.
In fact, since overseas online communities and SNS have already become a hot topic with the keyword 'Makgeolli enjoyed by K-pop stars', this phenomenon is interpreted as a sign that makgeolli can be sufficiently competitive in the younger generation and global market beyond simple demand growth.

Kim Jae-joong launched a traditional liquor brand he was interested in to promote K-culture more widely and diversely, and is actively working on this project by directly participating in production and promotion of products, not just advertising models.




Meanwhile, Kim Jae-joong has recently successfully completed a fan meeting in Chengdu, China, and is busy meeting global fans as his main job as a singer.



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