"Fake friends seduce your boyfriend" and "Chinese company advertising"…"Controversy."
Nov 12, 2024
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According to the Hong Kong media South China Morning Post, the Chinese hair care brand `Bee & Flower' posted a webtoon online saying `How to distinguish between real and fake friends.' It was an advertisement to promote fragrant shampoo and hair masks.
However, the advertising webtoon described 'fake friend' as a seductive and jealous woman, suggesting that 'you can attract a close friend's boyfriend and hang on to any man you meet'
Also 'Look how elastic my hips are...It has been pointed out that the phrase `I can hold a beverage bottle' is sexist and provocative to attract men's attention.
The company also recommends various dyeing treatments that can damage hair to friends, while 'real friends' introduces B&Flower products.
When the advertisement was released, criticism poured out online.
Do netizens treat women who helped during the bankruptcy crisis like this?", "It is excessive 'emotional marketing' to sell a product. Do you think there's no other replacement?", "I won't buy products that betray women." post a rebuke of.
As the controversy intensified, the company recently deleted the post and issued a public apology.
The vendor has revealed serious deficiencies in the content management and review process"We regret this and deeply apologize for this," he said.
This article was translated by Naver AI translator.
