KGM Holds Korea's First Electric Pick-up 'Musso EV' Production Ceremony
Mar 12, 2025
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On the 11th, Chairman Kwak Jae-sun, CEO Park Jang-ho, CEO Hwang Ki-young, Labor Union Chairman Noh Chul, and executives and employees of the production department attended the assembly line 3 of the KGM Pyeongtaek plant (based in Pyeongtaek, Gyeonggi Province) to hold a mass production ceremony under the catchphrase "No customers without quality, No companies without customers."
Starting with a progress report on the development and production preparation process of Musso EV, Chairman Kwak Jae-sun's words of encouragement, relief with the resolutions of executives and employees, and encouragement of executives and employees.
We are grateful for the efforts and enthusiasm of all of our executives and employees who did their best to ensure that Musso EV was produced successfully without a hitch, Chairman Kwak Jae-sun said in an encouraging speech. "As Musso EV inherited Musso's precious heritage, which was our desire for all of us, customers' expectations should be rewarded with 'quality' beyond that."
Customers who are consumers never wait for us (KGM), Chairman Kwak said, "It will soon be our competitiveness to improve customer satisfaction by introducing products from various niche markets that customers want and demand faster than competitors."
The slogan ended the event with a slogan of 'The success story of Musso, let's continue with Musso EV!' which gives a glimpse of the passion and will of executives and employees in charge of producing Musso EV.
The Musso EV is a practical style that will present a new paradigm in the pickup market, and not only is it economical, useful, and comfortable with SUVs, but also the "first in Korea" modifiers such as the first electric pickup in Korea and the first monocoque body pickup in Korea speak of KGM's confidence as a leading brand for pickup models.
With this, KGM has added electric pickup Musso EV models to Musso Sports (formerly.Rexton Sports) and Musso Khan (formerly.Rexton Sports Khan) of internal combustion engines (Diesel), expanding its lineup to allow consumers to make a variety of choices to suit their use.
The sale price of Musso EV is △ MX 48 million won △ Black Edge 50.5 million won, and it can be purchased at 39.62 million won if it receives 6.52 million won in government subsidies and 1.86 million won in local government subsidies. For Ulleung-gun, Gyeongsangbuk-do (KRW 6.83 million), which has more subsidies, it can be purchased at around 34 million won with a total subsidy of 13.35 million won.
If small business owners receive additional support and VAT refunds, their actual purchase price will be lowered to 20 million won (Ulneung-gun), and various tax benefits such as △ 5% reduction in acquisition tax (up to 1.4 million won) △ 28,500 won in annual automobile tax △ discount on highway toll (40%) will be added to make it more economical.
This article was translated by Naver AI translator.