Attending the Kia 2025 Seoul Mobility Show..Tasman Wicketer Reveals PV5
Apr 03, 2025
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Kia unveiled the 'The Kia PV5 (The Kia PV5, hereinafter PV5)' for the first time in Korea, and introduced the Kia-only electric vehicle lineup along with the WKNDR concept model of the brand's first authentic pickup 'The Kia Tasman (hereinafter referred to as Tasman).
▲ Customized mobility solutions centered on PV5 ▲ Tasman pioneering new genres ▲ dedicated electric vehicle lineup optimized for various lifestyles, all exhibition vehicles show their willingness to strengthen their status as Kia's future mobility ecosystem and global leading brand.
In addition, under the exhibition concept of 「Innovative Mobility Life supplied by Kia」, Kia organized exhibition halls with PV5 zones, Tasman zones, EV lineup zones, and Kia Connect zones so that customers can understand the characteristics of each vehicle type and service of Kia more easily and experience changes in the mobility paradigm that will unfold in the future.
Vice President Jung Won-jung of Kia's domestic business division said, "The PV5 presented at this Seoul Mobility Show is the model that best shows the direction of mobility innovation pursued by Kia. It will open a new horizon in the mobility market as an optimized and customized solution that changes according to the diverse needs and businesses of customers."
Kia unveiled PV5 for the first time in Korea that will bring innovation in customers' business and daily life at this mobility show, and embodied the vision of the PBV (Platform Beyond Vehicle) business through the exhibition space.
Kia's PBV is a customized mobility solution that integrates vehicles and software solutions developed from a customer's perspective, creating new value in customers' diverse lifestyles and business environments based on three major innovations: ▲ vehicle marketability ▲ software solution ▲ manufacturing sector and aiming to transform the mobility paradigm.
PV5, the first dedicated PBV created under Kia's PBV business strategy, is a medium-sized PBV developed to be used for various purposes such as mobility services, logistics, and leisure activities by applying a purpose-specific vehicle structure and advanced technology.
On top of the excellent electrification technology of Hyundai Motor Group's electric vehicle platform 'E-GMP (Electric-Global Modular Platform)', the PBV platform 'E-GMP.S (Electric-Global Modular Platform for Service)' is applied for the first time to have a wide interior and cargo space, and it is possible to respond to a wide range of product lineups from small to large PBVs by installing various upper bodies for each purpose.
In addition, a modular 'Flexible Body System' of body parts such as the roof, door, and tailgate of PV5 can be applied to produce a variety of body specifications optimized for customer needs in a timely manner.
Kia displayed various lineups of PV5 at the same time, including Passenger ▲ focused on ▲ passenger boarding and Cargo ▲ Wheelchair Accessible Vehicle (WAV) developed for the convenience of mobility for the vulnerable in logistics and urban delivery with wide cargo loading space, showing the possibility of PV5 changing to suit customer's purpose.
Kia collaborated with the global character and toy brand 'Playmobil' in the center of the exhibition hall to create 'PV5 Town' and presented interesting examples of innovative use of PV5 to visitors.
Visitors to PV5 Town can more intuitively understand the value of free movement, logistics, and the utility of the Cargo model, which presents optimal transportation solutions such as Last Mile Delivery, through playmobile characters and sculptures set as transportation weaks and couriers.
In collaboration with LG Electronics, a global home appliance brand, Kia has also unveiled the concept car 'Spilaum Studio' for mobile offices with PBV customized space solutions and 'Spilaum Glow Cabin' PV5 for Chaknick.
For customers who need work space while on the move, the 'Spilaum Studio" concept car is equipped with AI home appliances such as stylers, smart mirrors, and coffee machines optimized by LG Electronics for PV5 interior space, and the 'Spilaum Glow Cabin" concept car is equipped with refrigerators, light wave ovens, and wine cellars to provide a convenient and differentiated space experience to customers who enjoy outdoor activities.
In addition, Kia also exhibited information on the platform 'Kia AddGear' that helps customers install various modular goods inside the PV5 according to their taste, and 'Kia e-Life Package Biz' that provides solutions such as charging consulting and infrastructure construction to corporate customers who purchase EVs.
■ Tasman Weekender Concept Revealed for the First Time...Outdoor Lifestyle Customized Mobility
Kia introduced the world's first special concept model of the brand's first authentic pickup, Tasman Weekender, which began its contract in February, at the mobility show.
Tasman is an authentic pickup that combines bold size with strong images and functional elements, featuring stable off-road and on-road driving capabilities, large indoor and loading spaces secured through second-row optimal design, and advanced driver assistance systems (ADAS).
The Tasman Weekender is an outdoor lifestyle concept model that enhances the 'Capable' image that performs well in any driving environment for customers who enjoy outdoor activities based on the form and performance of these traditional Tasman.
It is expected to provide an optimal solution for customers who enjoy exploring the remote area 'Overlanding' by applying a body color type overfender that covers ▲ tires optimized for driving through the ▲ 35-inch tires and multi-rail that can be equipped with ▲ action cam, lantern, etc. and present a new direction to the pickup market.Overfenders are automotive parts that extend the vehicle's wheelhouse to help install wider tires, improve the appearance, and protect the body.
In addition, Tasman Weekender also provided additional storage spaces such as roof baskets and multi-tool boxes for customers who enjoy winter sports such as glacier tours and skiing based on the concept of 'Arctic (ARCTIC).
Kia displayed not only the Weekender concept car in the Tasman Zone, which embodies off-road driving environments such as mountainous terrain, but also the Tasman basic model and the 'X-Pro (Pro)' model specialized in off-road driving.
The X-Pro model has a minimum altitude of 252mm, 28mm higher than the basic model, which is advantageous for rugged terrain driving. ▲All-Terrain tires ▲ Engine torque and brake hydraulic control to maintain low speed driving required by drivers are applied to have excellent off-road driving performance.
Meanwhile, in the exhibition hall 'Kia Shop', a 1:10 scale model equipped with 'Kia Genuine Accessories' and Kia Tasman collection products, such as side-step and off-road style wheels (only for X-Pro models), will be displayed to allow visitors to experience the various possibilities and potentials of Tasman.
■ Exhibit Exhibit Exclusive EV Lineup...Kia's Will to Popularize EVs
Kia revealed its willingness to accelerate electricity by introducing a lineup of electric vehicles dedicated to EV3 GT-line and EV9 GT at the Seoul Mobility Show, focusing on 'The Kia EV4 (The Kia EV4, hereinafter referred to as EV4)' unveiled in February.
Starting with Kia's first dedicated electric vehicle EV6, launched in 2021, EV4 is the fourth dedicated electric vehicle to be introduced in the domestic market after EV9 and EV3, and is Kia's first subcompact electric sedan to lead the popularization of electric vehicles and expand the EV lineup.
Based on the E-GMP platform, a long range model with an 81.4kWh battery and a standard model with a 58.3kWh battery will be operated, achieving the highest figure among Kia's EV lineup, 5.8km/kWh (2WD 17-inch wheels, certified by the Ministry of Industry) and the longest distance among Hyundai Motor Group's electric vehicles, 533km of single-charge driving distance (long range 2WD 17-inch wheels, certified by the Ministry of Industry).
Kia presents EV4's various charms by setting up a separate exhibition space and displaying GT lines with basic models and more dynamic design elements together to effectively deliver EV4's future-oriented and sophisticated design.
In addition, a participatory event 'Drive and Drag EV4 533km' is also organized so that visitors can experience and remember the EV4's single-charge driving distance through the game.
Kia plans to continue to contribute to the expansion of the electric vehicle ecosystem by leading the popularization of electric vehicles in the domestic market through diversification of its electric vehicle lineup and providing specialized customer experiences for each vehicle type.
■ Create a wide range of collaborations and events… Enhanced differentiated customer experience
Kia set up a dedicated experience center for the 「Kia Connect Store" at the mobility show and introduced the"KBO Display Theme" in which Kia and KBO collaborated.
KBO Display Theme is a customized digital product that allows customers to change the color and graphic of a vehicle's large-screen ccNC (connected car navigation cockpit) display to the desired theme among the 10 league baseball team themes.
Kia Shop displays a Tasman 1:10 scale model and also sells character-based car accessories and goods developed in collaboration with PlayMobile.
In addition, Kia has also organized a stamp tour event that encompasses the entire exhibition hall. Visitors can experience Kia's various mobility in each zone, receive stamps if they perform missions such as taking commemorative photos of PV5 photo frames using artificial intelligence (AI) and participating in EV4 performance experience games, and receive various prizes such as PlayMobile collaborative goods through a prize draw event after completing the tour.
An official from Kia said, "We wanted to show the direction of future mobility that Kia pursues through various mobility solutions such as PV5, EV4, and Tasman" and added, "We will continue to introduce innovative mobility that encompasses various businesses and lifestyles based on Kia's unique technology and design philosophy.'
Editor Kim Tae-jin, tj.kim@carguy.kr
This article was translated by Naver AI translator.
