A singer from EXO, a group that inherited 4 trillion won, is selling sanitary pads
May 28, 2025
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According to the South China Morning Post, a Hong Kong media outlet, Huang Zitao (32, active name 'Tao') launched his brand 'Domyway' and entered the business in earnest, strongly angry at the sanitary pad recycling crisis in China in March.
Huang, from Shandong Province, China, has continued his activities in entertainment and business since inheriting about $3 billion (about 4.1 trillion won) from his father in 2020.
Later, when it was revealed that some Chinese sanitary pad manufacturers had repackaged and resold used sanitary pads and baby diapers, Huang declared that he would produce sanitary pads that women could trust.
He invested 275 million yuan (about 52.54 billion won) to establish a sanitary pad factory and collaborated with the personal care brand 'Duowei'.
The plant operates three automated production lines, producing 3600 sanitary pads per minute. Each product included a QR code so that consumers could check the manufacturing process in real time.
However, some netizens questioned whether the men's team could properly understand women's hygiene products. In response, Huang said "My wife Xu Yi tested several versions of the product, ensuring that it was absolutely clean and safe." he said.
Meanwhile, Hwang livestreamed 49,500 sanitary pads for 0.01 yuan (about 2 won) each on April 11, and the product sold out in a minute.
On May 18, 450,000 sanitary pads sold for 49.8 yuan (about 95 million won) per package were sold out in 30 minutes, recording sales of about 22.5 million yuan (about 4.3 billion won).
Various reviews have been posted on social media. One user praised "Good breathability, lightweight, and absorbent," while another pointed out "The product is somewhat shorter, risking leakage."
Hwang said of his business, `It started with a sense of responsibility for women, not profits,' `I want people to see me as an entrepreneur, not just an entertainer" he said.
His move received great attention on Chinese social media, with related hashtags garnering more than 100 million views.
One netizen commented "I'm not a fan of Hwang, but I'm impressed with his sincerity and responsibility." However, in some cases "It is inappropriate to use wife's physiological information to promote the productSome point out that "
Attention is focusing on whether the Huang challenge can contribute to restoring trust in the Chinese sanitary pad industry.
This article was translated by Naver AI translator.
