Broadcaster Noh Hong-cheol Hong-ka is evolving..From compact cars to super cars
Jun 16, 2025
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The product that allows you to see the special ideas of Noh Hong-chul is the automobile.He has used it as a means of exposing his own ideas to the public without any addition or subtraction.In particular, it has been boldly showing its love for automobiles, such as watching Formula 1 or talking shows at the Seoul Mobility Show 2025.
"Hongka" genealogy full of Noh Hong-chul's special taste
Roh Hong-chul's 'car love' has been widely known through broadcasting and SNS.Through his unique vehicle selection and unique decal customization, he created a "Hongcar," which is called the "one-of-a-kind car in the world," drawing keen attention from fans.
The first "Hongka" of all time is the Chevrolet All New Matiz, which was introduced through MBC's representative entertainment program. In the early 2000s, Noh Hong-chul actively expressed his personality through vehicles, such as attaching a large face sticker to the exterior of a light car Matiz or decorating it with leopard patterns.In particular, the scene where Hongka is bombed in the "Speed Special" aired in September 2011 is one of the famous scenes that are still being talked about.
Noh Hong-chul's "Little Tea Love" continued.The following year, he purchased Smart's Smart Four Cabrio, a small car manufacturer under Mercedes-Benz, drawing attention from fans.With a body length of just 2,695mm, the Smart Potto Cabrio is smaller than Matiz, and it has also made its own Bespoke vehicle, which is only one in the world, decorating the exterior with leopard patterns.
'Hongka' Expanded from compact cars to high-performance cars
Since the mid-2010s, Roh's choice has shifted from compact cars to high-performance sports cars.Porsche 718 Baxter is the main character, and he chose a yellow color similar to "Yellow Hair," which was the symbol of Noh Hong-chul at the time.The third "Hongka," which has a turbo engine with 2.5 liters of horizontal counter-cylinder, has a maximum power of 350 horsepower.
Noh's next choice is the British Gran Turismo, Aston Martin DB11.The dark orange vehicle, reminiscent of leopard color, is equipped with a twin turbo engine with V8 4.0L supplied from Mercedes-AMG, emitting a maximum power of 510 horsepower.
The 'Hongka' that finally evolved into the electric 'Hypercar.'
Recently, Noh Hong-chul drew attention by adding two high-performance electric models to his 'Hongka' collection.The first protagonist is McLaren Atura, a new hybrid supercar that appeared as the successor to the 570S. The V6 3.0L combines a twin turbo engine with an electric motor to produce a maximum system output of 700 horsepower, and when combined with an 8-speed DCT, it cuts 100km/h speed in 3.0 seconds and reaches 330km/h.Although the models are different, orange body colors and brake calipers that can be seen as "Hongka" at a glance are also noticeable.
Noh Hong-chul's "British Car Love" can also be found in the following vehicles.Recently, Noh Hong-chul is using Lotus' next-generation Hyperelectric SUV, Eletra.It is a large electric SUV that could not be found in the existing "Hongka" lineup, and the exterior color is also attracting attention by choosing the "British Racing Green" color, which has the history of British motorsports. It is interpreted that it contains his taste that is particularly interested in motorsports such as F1.
Elletra is also famous for having the strongest performance of the 'Hongka' lineup to date.It has a powerful output of 918 horsepower based on EletraR, and despite having a heavy body exceeding 5m in length, it boasts explosive performance that completes acceleration from standstill to 100km/h in just 2.95 seconds. Eletra's "best attraction" is also indispensable for its state-of-the-art driver assistance system, which is heavily armed with various sensors such as four LiDARs, 18 radars, and 12 cameras.
Meanwhile, Lotus Motor Korea has recently introduced an unconventional'Electric Vehicle New Vehicle Exchange Program', drawing keen attention from luxury EV customers.The program, which was introduced for the first time as an imported car brand, is a service that immediately exchanges a Lotus electric car for the same new car as an electric car operated by a customer if it is parked or stopped or suddenly fires in a battery charging situation.
This article was translated by Naver AI translator.
