Ediya Coffee Fresh Fruit Beverage Summer's representative beverage injury
Jun 24, 2025
Three kinds of 'fresh fruit drinks" introduced by Ediya Coffee in summer exceeded 700,000 cups in three weeks after its release.
As the heat begins in earnest, more and more consumers are looking for fresh and refreshing fruit drinks, attracting consumers' choices with differentiated quality and composition. This season's menu consists of three types: fresh fruit watermelon juice, fresh fruit tomato juice, and tomato basilade.
Ediya Coffee's 'Fruit Beverage' series is a steady seller that is constantly gaining popularity every summer, and is receiving great response in that it makes domestic seasonal fruits as they are. The product that attracts the most attention is 'Fresh Watermelon Juice', which contains the unique sweet and cool flavor of watermelon by trimming and removing seeds from domestic watermelons. Thanks to the authentic recipe that makes use of the original taste of the fruit, the consumer response of 'Experience Like Drinking Real Watermelon' continues.
In addition, this year, the basic capacity will be expanded from regular (R) to large (L), and extra (EX) size options will also be operated. In line with the recent trend of high-capacity preference in the beverage market, the strategy has increased customer satisfaction with more generous capacity.
Positive responses are also continuing online. Reviews such as "Feeling like drinking watermelon as it is" and "Freshness is different by grinding the whole fruit" are spreading around SNS and the community, adding to the popularity of the product.
"Fresh fruit drinks have become Ediya Coffee's representative summer menu, and fresh seasonal fruits have been carefully packed this year as well," an Ediya Coffee official said. "As the temperature rises, demand is expected to increase further, and we plan to expand our customer choice with a variety of summer drinks in the future."
As the heat begins in earnest, more and more consumers are looking for fresh and refreshing fruit drinks, attracting consumers' choices with differentiated quality and composition. This season's menu consists of three types: fresh fruit watermelon juice, fresh fruit tomato juice, and tomato basilade.
Ediya Coffee's 'Fruit Beverage' series is a steady seller that is constantly gaining popularity every summer, and is receiving great response in that it makes domestic seasonal fruits as they are. The product that attracts the most attention is 'Fresh Watermelon Juice', which contains the unique sweet and cool flavor of watermelon by trimming and removing seeds from domestic watermelons. Thanks to the authentic recipe that makes use of the original taste of the fruit, the consumer response of 'Experience Like Drinking Real Watermelon' continues.
In addition, this year, the basic capacity will be expanded from regular (R) to large (L), and extra (EX) size options will also be operated. In line with the recent trend of high-capacity preference in the beverage market, the strategy has increased customer satisfaction with more generous capacity.
Positive responses are also continuing online. Reviews such as "Feeling like drinking watermelon as it is" and "Freshness is different by grinding the whole fruit" are spreading around SNS and the community, adding to the popularity of the product.
"Fresh fruit drinks have become Ediya Coffee's representative summer menu, and fresh seasonal fruits have been carefully packed this year as well," an Ediya Coffee official said. "As the temperature rises, demand is expected to increase further, and we plan to expand our customer choice with a variety of summer drinks in the future."
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This article was translated by Naver AI translator.
