EQS 40 million won, A3 11 million won discount..The recommendation for buying imported cars at the end of June is
Jun 27, 2025
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BMW's love for the E-Class and the 5 Series in the domestic market is different, with domestic sales of its flagship model, 5 Series, ranking second in the world.
Despite this popularity, Mercedes-Benz Korea has been applying a 16% discount rate to its most popular model, the E200, since May. BMW Corey is also applying more than 10% discount to the 5 series at all times. In particular, Mercedes-Benz's discount rate is increasing day by day. I found out where the cause was.
First of all, we can find the reason why German brands are suffering from double trouble recently. Mercedes-Benz, BMW, and Audi, also known as the three German companies, were so dependent on the Chinese market that sales in the Chinese market were the second after the United States.
However, from 2023, China's electric vehicle brand's ability to develop new cars has improved significantly, surpassing German companies. As a result, Chinese consumers also purchased their own brand electric vehicles one after another. BYD, China's leading brand, grew rapidly to 157 trillion won in sales last year alone.
In the end, behind the growth of these Chinese brands is leading to a sharp drop in sales of German brands in China. As a result, the profit margin of the global Mercedes headquarters in 24 years decreased by 28% compared to the previous year. Sales also fell 4.5 percent.
On top of that, U.S. exports are also on alert following the announcement of increasing tariffs on imported cars sold in the U.S. after the Trump administration.
German brands are eventually focusing on the Korean market, which is so popular that it ranks among the top five in the world in the face of sluggish sales in China and confusion in the United States.
For these various reasons, the discount rates of Mercedes, BMW, and Audi are rising every day. For consumers, it can be a good opportunity if they carefully choose the model they want.
We analyzed imported cars with high discount rates in June. First of all, in the case of Audi, the RS eTron GT applies a 35.7% discount rate. It amounts to a whopping 75 million won. High-performance electric vehicles can be purchased at 130 million won.
The RS eTron GT is a Porsche Taycan and a sibling vehicle. In the case of Taycan, considering that the actual purchase price is close to 200 million won if a few essential options are selected, vehicles with similar performance can be purchased at a much lower price. Of course, it is important to note that it is a 22-year inventory model as the discount rate is high.
The discount rate of the premium small sedan A3 is also quite high. For the best-selling A340TFSI premium trim, a discount rate of 23.6% is applied. The actual purchase price is 37 million won, and it can be purchased at a lower price than Volkswagen Golf, the same brother vehicle.
The ix3 discount rate is the best in BMW. The iX3 is a mid-sized electric SUV that applies a rear-wheel single motor. A 21.8% discount is applied, making it possible to purchase around 64 million won. The actual purchase price is rather cheaper than the Genesis GV60 and GV70, which are domestic competitors.
In the case of Benz, the E-class discount rate, which is the main model, is significant. In the case of E200, a 16% discount is applied, so it can be purchased around 63 million won. It is higher than the price of the Grandeur hybrid full option and lower than the price of the Genesis G80 popular option. It is actively targeting consumers who are considering two domestic models.
In June, EQS SUV discounts increased significantly. A 24.5% discount rate based on the EQS 450 4 Matic SUV trim is applied, making it possible to purchase around 120 million won. In other words, the price of one Sonata will be discounted with a discount of 40 million won.
The discount competition of German brands puts consumers in pleasant trouble. However, ongoing discounts may be problematic in the long run due to the deterioration of the brand's profitability. There are also complaints due to the lack of service centers compared to the increasing sales volume. It is time for a strategy to increase comprehensive satisfaction such as AS.
Editor Song Moon-cheol mc.song@carguy.kr
This article was translated by Naver AI translator.
