Genesis, Le Mans at 24:00..Targeting the Top 5 European Markets with Electric Vehicles
Jun 16, 2025
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The announcement of European market expansion was made ahead of the 24:00 Le Mans participation, one of the world's top three motorsport competitions, adding to the significance of Genesis' new challenge in Europe.Since entering Germany, the U.K., and Switzerland for the first time in 2021, it has entered a total of seven countries in Europe, opening a new chapter in the European market.
With the expansion of the market, Genesis plans to further solidify its position as a luxury brand in Europe by expanding its brands in all five major European automobile markets (Germany, the United Kingdom, France, Italy, and Spain).
Genesis will start selling electric vehicle lineups such as the ▲ GV60 ▲ GV70 electrified model ▲ G80 electrified model and will deliver them to customers in early 2026. Specific sales methods for each country will be disclosed later.
The European automobile market, including the four countries where Genesis will enter this time, will be completely banned from selling internal combustion engine vehicles from 2035.As a result, the demand for eco-friendly cars is rapidly increasing in the European automobile market, and the proportion of electric vehicles in the luxury car market is expected to reach nearly half of the total by 2027.
As of 2024, the luxury car market in four countries - France, Spain, Italy, and the Netherlands - is 930,000, of which 210,000 electric vehicles (BEVs).In particular, France is considered a key point in the European luxury electric vehicle market, with a developed luxury consumption culture and electric vehicles accounting for 27% of the luxury car market.
Since entering Europe, Genesis has focused on building awareness as a luxury brand.In the European luxury car market, traditional strong players such as Mercedes-Benz, BMW, and Audi have a solid foundation, making it difficult for non-European luxury brands to enter new markets.
Genesis plans to verify the brand's technology in motorsports that are popular in Europe through the announcement of participation at 24:00 in Le Mans and publicize Genesis' design, high performance, and presence of young luxury brands to the European market.
Genesis previously announced its entry into motorsport late last year with the creation of the Genesis Magma Racing team, and appointed its official brand partner, legendary racer Jackie Ickx, as GMR (Genesis Magma Racing) racing advisor.
Genesis aims to win the European Le Mans Series (ELMS) this year, participate at 24:00 Le Mans, and compete in the World Endurance Championship (WEC) Hypercar Class next year.
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"This entry into four European countries is a key turning point for Genesis to further solidify its position in the European market," said Xavier Martinet, head of Hyundai Motor's Europe division and head of Genesis's European subsidiary. "We are happy to introduce the brand to more customers based on Genesis's unique design and customer-oriented philosophy amid growing demand in the European market for luxury electrification models."
This article was translated by Naver AI translator.
