Hankook Tire Unveils Digital Content Based on 'Monomas' and 'Ion'
Jun 23, 2025
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Hankook Tire has been working on a number of projects with the virtual influencer Monomas, which was created based on a Mars exploration robot, since 2023 to share the top tier technology of the official electric vehicle racing tire "iON" of the world's best electric vehicle racing competition "ABB FIA Formula E World Championship (hereinafter referred to as Formula E)."
With the concept of "Monomas" visiting the "ION" exhibition, the company plans to introduce seven product lines, including "ION EVO," a performance tire for the world's first full-line electric vehicle brand "ION," "ION EVO AS," a four-season tire, and "ION i*cept," a winter tire, as artworks to emphasize the diversity of lineups according to the needs of electric vehicle drivers and imprint innovative technologies that lead the global electric vehicle tire market to the MZ generation.
All of the product lines are designed with the best electric vehicle tire technology "ION INNOVATIVE TECHNOLOGY", which balances four key performances such as excellent overall efficiency, grip power, low noise, and low rotational resistance to fully support the driving performance of high-performance electric vehicles.
In particular, "Ion" operates more than 300 standards ranging from 16 inches to 22 inches that can be installed in most electric sedan and SUV models through extensive segment development taking into account various driving environments and driver lifestyles around the world, and is recognized as the epitome of global electric vehicle tire brands.
It will also hold an SNS participation event to commemorate the release of digital content. If you follow Hankook Tire's official Instagram account until the 25th and click "Like" and leave the correct answer to the quiz posted in the event post in the comments, you will receive a small prize through a lottery among the correct answers.
In addition to this content, Hankook Tire will give 'Monomas' the role of 'Ion Test Driver' to present dynamic racing content set in the Formula E competition in Berlin, Germany, and London, England, in June and July. Through this, the plan is to provide an opportunity for the MZ generation to indirectly experience the top electric vehicle tire technology of 'ion'.
In addition, it will sequentially release content that expresses 'Ion's technological innovation in various ways, which takes the lead in enhancing the sustainability of the future mobility industry by applying the best sustainable raw materials in the electric vehicle tire industry.
Meanwhile, Hankook Tire is continuing a differentiated brand collaboration project to increase intimacy with the global integrated brand "Hankook" to the MZ generation who are unfamiliar with tires. By providing trendy brand collaboration content across borders such as F&B, music, fashion, automobiles, and digital creators, it is continuously expanding its communication contact with the MZ generation.
This article was translated by Naver AI translator.
