KGM Announces Mid- to Long-Term Roadmap..The purchase of Actian Harveshil is expected to be around 37 million won
Jun 17, 2025
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KGM was prepared to materialize its mid- to long-term growth strategy and future vision after unveiling its new slogan 'Enjoy with Confidence' and brand strategy 'Practical Creativity' in August last year.
The program consists of ▲ Chairman Kwak Jae-sun's greetings ▲ CEO Hwang Ki-young's management status ▲ Product strategy ▲ KGM Tech Forum by Head of Technology Research Institute Kwon Yong-il ▲ Sales & Marketing Forum by Head of Domestic Business Division Park Kyung-joon to look back on KGM's past and present and prepare for a rapidly changing future.
Chairman Kwak Jae-sun said in a greeting, "Since KGM started anew, we have been constantly thinking and preparing to protect our brand identity and trust despite changes and trends," adding, "I hope today's meeting will be a starting point for drawing new possibilities and changes in KGM together."
"We will diversify our sales channels by expanding offline space and launching online-only editions in Korea," CEO Hwang Ki-young said, announcing his domestic and international market management strategy. "In the export sector, we will focus on increasing the proportion of eco-friendly cars sold, entering the Middle East market, strengthening global sales networks, and pioneering new markets."
■ Plans to expand the SUV lineup and speed up global collaboration by 2030
Based on its 70-year-old heritage, KGM announced its ambition to become a representative company in Korea by introducing practical and eco-friendly models favored anywhere in the world.Key strategies to realize this include expanding the practical lineup centered on SUVs and strengthening cooperation with global partners.
First of all, KGM plans to focus on developing SUVs that inherit KGM's heritage such as Korando and Musso by developing new cars that combine designs and eco-friendly powertrains based on its brand strategy, Practical Creativity.
In addition, it will further solidify its position in the pickup market by completing a full lineup for each powertrain centered on the Musso brand, while actively responding to market needs by entering new segments such as Multipurpose Vehicles (MPVs).
KGM plans to introduce seven new models, including the 'KR10', sequentially starting with the medium- and large-sized SUV 'SE10' by 2030, and continue to expand its lineup that meets market trends and customer expectations.
We will also speed up collaboration with global partners to enhance future mobility technology.Last year, KGM signed a strategic partnership and platform license agreement with Cherry Motors (hereinafter referred to as Cherry), and began developing medium- and large-sized SUVs and cooperating with advanced technology.
SE10, the first joint project with Cherry, is in progress with the goal of completing development next year by applying the 'T2X platform' to the concept car 'F100' introduced at the Seoul Mobility Show in 2023.Beyond the development of new cars, the collaboration will expand to a comprehensive alliance across core technologies for future mobility, including software-defined vehicles (SDVs), autonomous driving, and E/E architecture.
The key competitiveness is to have a quick and flexible development system that can respond quickly to market changes, said Jung-hyun, head of the business strategy division. "We will focus our capabilities on providing vehicles with the level of specifications that customers need at a reasonable price."
■ Hybrid development under the concept of 'non-charging electric vehicle' Expand to EREV in the future
In a subsequent tech forum session, KGM presented the direction and core technologies of the KGM hybrid.It announced that it has developed a hybrid system under the concept of 'non-charging electric vehicles' that implement electric vehicle-level performance and efficiency without the hassle of charging.
KGM hybrid system consists of ▲ Korea's first P1-P3 dual motor transmission (e-DHT) ▲ 1.83 kWh large-capacity battery ▲ Hybrid dedicated engine with 15 latest fuel economy technologies to realize high-efficiency driving performance optimized for the city center.
In particular, the efficiency-dual motor hybrid transmission (e-DHT) is a high-efficiency driving system that can freely switch nine driving modes, including EV, serial/parallel HEV, and engine driving modes, enabling quiet and smooth urban driving, immediate torque response, and excellent fuel economy.
The battery system was equipped with a 1.83kWh battery, the largest capacity among hybrid vehicles in Korea, to further strengthen driving performance and fuel efficiency, and a 12V LFP battery with a semi-permanent life was applied to improve low-temperature startability and charging and discharging performance.
The hybrid-only engine was developed in collaboration with a European professional engine developer to secure both eco-friendliness and performance by applying 43% maximum thermal efficiency, Euro 7 and LEV4 emission regulations, high-efficiency fuel injection and low-emission technologies.
Starting with a hybrid system, KGM plans to expand and develop EREV (Extended Range Electric Vehicle) technology in the future to continuously introduce electric models that combine practicality and technology.
■ Diversify sales channels to enhance brand immersion Expand experience space and launch subscription services first
During the sales and marketing session, the company announced marketing strategies that focus on expanding the customer's brand experience, including ▲KGM Experience Center expansion ▲ subscription service launch.First of all, it announced that it will use the 'KGM Experience Center', an offline experience space, as a marketing and sales hub and increase brand immersion by providing experience-oriented value.
Experience centers currently operating in Gangnam and Ilsan will be expanded to more than 10 nationwide by 2027, including ▲ Busan ▲ Daegu ▲ Gwangju, and will be used as O2O (Online to Offline)-based customer contact spaces.
Through this, KGM plans to actively convey brand philosophy and product value to increase brand understanding and consensus, while implementing differentiated customer experiences in terms of improving purchase conversion rates.
In the third quarter of this year, KGM's first subscription service 'KGM MOBILEING' will be introduced. "KGM MOBILING" is a new concept mobility subscription service that allows users to freely use various vehicles without incurring initial purchase costs, insurance, taxes, and maintenance.
It plans to provide a free period of use and reasonable prices centered on eco-friendly vehicles such as hybrids, and operate KGM's own various and differentiated subscription services such as pickup trucks and outdoor packages in the future.
Park Kyung-joon, head of the domestic business division, said, "We will create an experience where movement, experience, and life are organically connected beyond simple vehicle rental," adding, "We will provide a dynamic mobility platform that changes and develops together according to customers' lifestyles beyond traditional ownership-oriented markets."
announced the launch of the 'The Gentle Machine, Actian Hybrid', which combines sophisticated design and driving efficiency, and unveiled some specifications.Equipped with a dual-tech hybrid system, the "Actian Hybrid" has the best-in-class urban fuel efficiency of 15.8km/l (based on 20-inch Michelin tires) and improved ride comfort.It will introduce a single trim of 37 million won (individual consumption tax of 3.5%, purchase price after tax benefit) with the largest competitive edge in its class.
Editor Kim Tae-jin, tj.kim@carguy.kr
This article was translated by Naver AI translator.
