Xiaomi Korea Introduces Smart Ecosystem at STK 2025..Offline Store Announcement
Jun 12, 2025
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Under the vision of becoming "a brand that makes friends with users and is most loved by users," Xiaomi is focusing on developing technologies that improve the quality of life for users. In particular, it connects the core areas of life into a single integrated experience through the "Human × Car × Home" smart ecosystem strategy, and proposes a more intuitive and efficient smart lifestyle. In this STK 2025, Xiaomi will also introduce products that respond to various lifestyles based on this smart ecosystem strategy, and visitors can see not only the functions of each product but also how it is used in real life. Exhibited products include ▲ smartphones and tablets ▲ smartwatch ▲ TV ▲ cleaning appliances ▲ household appliances ▲ smart IoT devices.
Meanwhile, Xiaomi Korea plans to expand its offline contacts in Korea in earnest starting with the participation in STK 2025. As part of this, the company plans to open the first offline store in Korea, "Mi Store," on the second floor of the IFC Mall in Yeouido, Seoul. Mistore will operate as a complex space that provides not only product sales but also experience and AS services. Xiaomi plans to establish itself as a closer brand in everyday life through Mistore and further strengthen its contact with domestic consumers.
"Xiaomi is constantly focusing on expanding technological innovation into everyday experiences," said Johnny Wu, head of Xiaomi Korea's branch. "We hope that domestic consumers will be able to experience Xiaomi's smart ecosystem more intuitively and expand their contact points with the brand through the participation in STK 2025 and the opening of Yeouido Mistore."
Currently, Xiaomi Korea is also holding a photo wall certification event through SNS. You can participate in the event by uploading the proof shot taken in front of the Xiaomi Store photo wall on Instagram, tagging @xiaomi.korea, and registering the required hashtags #XiaomiStore and #YeouidoIFC mall together. The event will run until the end of June, and "Xiaomi Pad 6" will be offered as a prize through a lottery.
Xiaomi Corporation was established in April 2010 and was listed (1810.HK) on the main board of the Hong Kong Stock Exchange on July 9, 2018. Xiaomi is a consumer electronics and smart manufacturing company that connects IoT platforms centered on smartphones and smart hardware.
Xiaomi continues to pursue ▲ innovation, ▲ high-quality user experience, and ▲ operational efficiency based on its vision to "be friends with users and become the most loved brand by users." We provide excellent products at honest prices, and we are working to make sure that everyone in the world can enjoy a better life through innovative technologies.
Xiaomi is one of the world's leading smartphone companies, with approximately 685.8 million global monthly active users (MAUs) as of September 2024. Additionally, Xiaomi has built the world's largest consumer AIoT platform, with 861.4 million smart devices (excluding smartphones, laptops, and tablets) connected to the Xiaomi platform as of September 30, 2024.
Xiaomi is developing in the direction of organically connecting personal devices, smart home products, and cars by announcing its "Human × Car × Home" smart ecosystem strategy in October 2023. Xiaomi is always focused on providing a more connected experience based on human-centered technology, and currently sells products in more than 100 countries and regions around the world. In addition, it was selected as the "Fortune Global 500" in August 2024 for the sixth consecutive year.
Xiaomi is a component of the Hang Seng Index, the Hang Seng China Enterprises Index, the Hang Seng TECH Index, and the Hang Seng China 50 Index.Xiaomi Korea was established in January 2025.
Editor Kim Tae-jin, tj.kim@carguy.kr
This article was translated by Naver AI translator.
