SONGZIO Woman Selected Actor Choi Hee-jin as Brand Ambassador
Aug 08, 2025
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Actress Choi Hee-jin is making her face known to the public by appearing in dramas 'Beautiful Than Heaven', 'Motel California', 'Royal Loader' and 'Strong Woman Kang Nam-soon'. In particular, actor Choi Hee-jin, who recently drew attention by playing the role of a cat 'Sonya' in the drama 『Beautiful Than Heaven』, gave off an alluring charm in SONGZIO's 25FW pictorial.
Working with renowned photographer Jang Deok-hwa, SONGZIO's 25FW women's pictorial presented a dramatic and artistic aesthetic under the theme of 'PICCADILL' (Picadill) by avant-garde reinterpreting the classical beauty of the 17th-century Baroque era. The aristocratic collar 'Picadil', a symbol of authority and privilege in the past, was reinterpreted as a symbol of the new generation's challenging and rebellious avant-garde spirit by breaking away from the norms of the classics. The pictorial, in which the beauty of classics and the rebellion of the new generation collide, maximizes the classical beauty and chic charm of actor Choi Hee-jin.
SONGZIO Women's 25FW collection depicts pluralistic femininity and presents an aesthetic that coexists with elegance and avant-garde, softness and toughness, and splendor and elegance. This pictorial deeply studies classical and modern aesthetics, Eastern and Western art and culture, and captures the values, charms, and beauty of cultures by period. Decomposed and reconstructed into dramatic silhouettes through experimental pattern-making and sophisticated techniques, SONGZIO's costumes radiate anomalous beauty by combining experimental draping and layering.
Pursuing innovative creativity and original artistry, SONGZIO's Women's Collection offers a collection rich in depth aesthetic concepts and artistic storytelling. SONGZIO's collection begins on canvas where the inspiration, ideas, and emotions of the season are painted.
Art works, which are inspiration and symbols of the collection, are incorporated into costumes through embroidery and hand painting with elaborate craftsmanship to add rich texture and give artistry. Based on this aesthetic, this 25FW pictorial combines the colorful and elaborate beauty of classics with the experimental techniques of the avant-garde to create a dynamic narrative that connects past and present, tradition and innovation, grace and chaos.
SONGZIO Women's 25FW collection can be found at SONGZIO Women's stores located in major department stores in Korea, including Shinsegae Department Store Gangnam, Centum City, Lotte Department Store headquarters, Busan headquarters, Jeonju, Hyundai Department Store Trade Center, Mokdong, and The Hyundai Seoul.
Meanwhile, SONGZIO is accelerating its global expansion as a representative designer house in Korea. SONGZIO, which drew attention with its 26SS collection, which was introduced at the Chao National Theater in Paris, France in June, announced the opening of a women's flagship store in Paris in September this year, drawing attention from the global fashion world.
SONGZIO is increasing the status of Korean fashion by expanding its global distribution network through more than 90 domestic distribution networks, as well as major overseas department stores such as Prandan Department Store in Paris, La Samariten Department Store, and Harvey Nichols.
This article was translated by Naver AI translator.
