Centrum Enters Home Shopping With Joint Health Functional Foods...5060 The first broadcast of Lotte Home Shopping's Choi Yu-ra Show on the 6th for consumers

Sep 05, 2025

Centrum will enter the home shopping channel for the first time as a brand with joint health functional foods. Centrum, which was sold mainly in digital and offline stores, is trying to expand its channel to consumer-tailored contact points by entering home shopping, the preferred channel for consumers from 50s to 60s, the main customer base of Joint products.

The first product to be introduced through home shopping is the joint health functional food 'Centrum Tamaplex All-in-One Joint, Lotus, and Muscle' launched in April. It is a complex joint muscle product developed independently in Korea, and it is a customized joint health functional food for Koreans, including the discovery and selection of major ingredients, the development, manufacturing, and production of formulas.

You can manage joint, cartilage, and muscle health with one pill a day, and it is characterized by a combination of vitamin K2, vitamin D, and calcium with the main ingredient, tamaplex.

Centrum will introduce this product through Lotte Home Shopping 'Choi Yu-ra Show' at 9:20 a.m. on September 6. To commemorate the launch of this home shopping launch, various online promotions such as Naver HealthFesta (September 6-15) and Naver Live Broadcasting (8 p.m. on September 6th) will also be held.

In fact, in recent years, home shopping has emerged as a representative sales channel for health functional foods. This is because home shopping channels are in the spotlight as a new sales channel for health functional foods, such as continuously expanding broadcasting programs related to health functional foods and expanding related businesses. Home shopping is widely enjoyed by people in their 30s to middle-aged people and has relatively high consumer loyalty, which is considered to be highly competitive as a health functional food sales channel.

Kim Yoo-seop, Executive Director of Hayeon Marketing, said "Home Shopping's main audience is also well suited to the main customer base of 'Centrum Tamaplex All-in-One Joint, Lotus, and Muscle', and the show host's clear explanation helps consumers understand by explaining the characteristics of new ingredients such as Tamaplex in an easy-to-understand manner."It is important to develop customized contacts for customers. We will continue to develop various distribution strategies tailored to the needs of consumers in the future."

This article was translated by Naver AI translator.