Kimi Ample and Hangin Kimi Cushion towed...Daewoong Pharmaceutical's Easy-Due achieved 100 billion won in annual sales early

Sep 02, 2025

Kimi Ample and Hangin Kimi Cushion towed...Daewoong Pharmaceutical's Easy-Due achieved 100 billion won in annual sales early



Daewoong Pharmaceutical announced on the 2nd that Dermacosmetics brand Easyew achieved 100 billion won in annual sales early.

EZDU's cumulative sales, which exceeded 100 billion won as of July, grew about 200% year-on-year.

Daewoong Pharmaceutical said "EZDU's product competitiveness comes from Daewoong Pharmaceutical's first bio-new drug 'DW-EGF (highly active epithelial cell growth factor)'. DW-EGF Is Spotted In The Dermacosmetics Market Based On Strong Skin Regeneration Effect""EasyDew's DW-EGF, in particular, consists of only 53 amino acids, which are the same as human EGF, so it has a core competitiveness that is 100% the same structure as the body's EGF (epithelial cell growth factor).", he explained.




In fact, EZDew was selected as Lotte Home Shopping's No. 1 beauty brand in the first half of this year, and securing new customers and high repurchase rates through EZDew's direct online mall also drove sales expansion. In particular, EasyDew left a strong impression on consumers by putting forward solving pigmentation concerns such as blemishes and blemishes as its core values. According to market research firm Embrain, it has secured a loyal customer base by recording 'No. 1 repurchase rate' in this year's Kimi and Bottie cosmetics brand index survey.

EasyDew's representative products include DW-EGF (highly active epithelial cell growth factor) and whitening functional ingredients as DW-EGF melatoning one-day ampoule (DW-EGF). Kimi Ample, which has been proven by clinical trials, is increasing its market share based on its whitening effect and skin tone improvement function.

Actor Han Ga-in's model 'Kimi Cushion' also helped increase sales. Since its launch, Kimi Cushion has accumulated more than 40 billion won in sales, citing the difference of improving Kimi beyond just covering Kimi.




An EZDU official said, "The early achievement of KRW 100 billion in annual sales is a valuable result created by consumers' trust and choice. Based on the effectiveness of DW-EGF, we plan to come up with more diverse solutions at the brand level so that more consumers can quickly solve their skin problems."



This article was translated by Naver AI translator.