Korea, China, Japan Discuss the Future of Sports Tourism Seoul International Sports Tourism Forum on the 11th
Sep 03, 2025
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The forum was prepared by the Korea Sports Promotion Foundation, the Korea Sports Association, the Seoul Tourism Foundation, the Seoul Metropolitan Sports Association, the Korean Tourism Association, the Korean Olympic Peace Association, the Korean Sports Journalist Federation, the Korean Sports Association, and the ㈔ K-Sports Community. Under the theme of 「The Future of Global Sports Tourism and the Role of Seoul」, about 300 experts, including foreign and domestic sports and tourism, will attend to discuss strategies for the convergence of sports and tourism.
At the opening ceremony, a memorandum of understanding (MOU) will be signed between the Seoul Sports Council (Chairman Kang Tae-sun) and the Japan Sports and Tourism Association (Chairman Munehiko Harada), especially if strategic alliances with Japan are established through the Sports and Tourism Forum, in conjunction with China's Beijing Sports Council, which has already signed the MOU in 1993 and has been holding sports friendship exchanges for more than 30 years.The plan is to expand into sports exchanges between China and Japan
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The afternoon sports and tourism session will be followed by in-depth presentations and discussions such as ▲AI and big data-based Seoul-type sports tourism demand analysis and strategy (Professor Park Jae-hyun of Korea Sports University), ▲ future-oriented content creation through e-sports (Professor Song Seok-rok of Kyungdong University), ▲ Global Mega Events and Tourism Strategy (Professor Yoon Eun-joo of Hanlim University), and ▲ Seoul Sports Tourism Global Marketing Strategy (Professor Hwang Sun-hwan of University of Seoul, head of the Korea Tourism Organization).
Various side events will also be held at the venue. The Seoul Sports and Seoul Tourism Promotion Booth, jointly operated by the Seoul Sports Council and the Seoul Tourism Foundation, will feature exhibitions and promotions to promote Seoul's sports infrastructure and tourist attractions, and will operate laser shooting and new sports experience zones where domestic and foreigners can participate directly
In addition, a graduate student idea contest will be held to discover future talents in sports tourism. The contest was designed to discover creative and feasible ways to revitalize sports tourism, and the award-winning works will be presented and awarded at the forum site.
The forum is an important forum to discuss ways to revitalize sports tourism in the three Northeast Asian countries, and it can be participated by anyone interested in sports and tourism for free.
Kang Tae-sun, chairman of the Seoul Sports Association, said, `Seoul is a global K-tourism city with experience in hosting global sports events and abundant tourism resources including the Han River.'We hope this forum will serve as a venue for international sports tourism cooperation and an opportunity for various creative ideas to contribute to the development of the sports industry.'
This article was translated by Naver AI translator.
