Pixelsoft launches voice park, Korea's first subscription park golf AI integration platform
Sep 02, 2025
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Currently, there are 423 park golf courses nationwide as of May 2025, showing annual growth of more than 13% compared to 2023. The number of members surged 850% from 16,700 in 2017 to more than 600,000 in 2025, and the number of users increased more than 42% from 8.94 million in 2022 to 12.77 million in 2023, marking the spread of the park golf craze nationwide. However, local governments that manage more than 90% of park golf courses nationwide still operate in traditional ways such as handwriting reception and phone reservations, increasing the burden of administrative work. In particular, with the entry of a super-aged society (more than 20% of the total population aged 65 or older) in 2024, improving digital accessibility for users aged 50 or older, the main users of Park Golf, is emerging as an urgent task.
Unlike the existing integrated management system, Voice Park is a subscription type (SaaS) method that does not cost any initial introduction. The national standardized integrated platform can be used with only monthly fees without the initial cost burden of tens of millions to hundreds of millions of won required to build the existing reservation system.
"We have minimized the budget burden on local governments and associations by adopting subscription methods such as mobile phone payments by telecommunications companies" explained Pixel Software CCO Kwak Jun-hee. "We can achieve significant cost savings and service quality improvement compared to existing high-cost systems."
The key differentiator of the platform is the AI big data analysis function. The platform collects and analyzes all user behavior data, including reservations, in real time to support operation reports by daily, weekly, and monthly time zones.
Key reporting features include:
▲Reservation performance report: New reservation, cancellation of reservation, attendance rate, peak time analysis ▲Sales settlement report: Management of achievement rate relative to budget ▲Membership analysis report: Distribution of users by age and region, frequency of member participation ▲ Policy support report: Support for customized PDF/Excel report for national/regional/individual golf course
Through this, local governments can establish data-based policies and operate transparent facilities, and concretely realize the 「Plan to Improve Transparency in the Use of Public Sports Facilities」 recommended by the Anti-Corruption and Civil Rights Commission in 2019.
Voice Park has significantly improved the digital accessibility of the elderly, the main users of Park Golf. Large and clear handwriting and simple manipulation make it easy for seniors who are not familiar with using digital devices to make reservations.
It also provides various access routes such as PC, mobile, and kiosk, and can be booked with a single integrated ID anywhere in the country, maximizing user convenience.
The Park Golf digital platform goes beyond a simple reservation system and also contributes to revitalizing the local economy. The expansion of facilities and hosting of competitions will increase sales in nearby commercial districts by 30-50%, and 5,000 to 6,000 jobs will be created directly or indirectly in various fields such as facility management and leadership training. Through this, the value of local brands is increased, and the convergence effect with tourism and experience business is also expected.
In fact, Hwasun Park Golf Course, which opened last year, has accumulated more than 35,000 visitors in four months, and the proportion of non-local residents and outside visitors is more than 75%, showing success stories already.
Pixel Software is currently conducting PoC (technical verification) at Hanyeoul Park Golf Course in Pocheon City, starting with the introduction of a reservation and payment system for the protection tournament hosted by the Korea Professional Park Golf Association, and plans to launch the official version 1.0 at the main tournament in October. Through this, it will spread to major professional park golf courses and park golf tournaments nationwide, and as local governments across the country are currently inquiring about its introduction, it aims to spread to major park golf courses nationwide.
This article was translated by Naver AI translator.
