Son Seok-gu, charismatic and cheerful...Duolak reveals behind-the-scenes cut of the commercial shoot
Sep 15, 2025
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DUOLAC, which recently selected actor Son Seok-gu as a model, released a behind-the-scenes cut of the commercial shooting site with Son Seok-gu on the 15th. The disclosure follows high interest from consumers in the recent on-air TV CF '221x stronger lactobacillus, Duolak' campaign.
In the behind-the-scenes cut released, Son Seok-gu showed a variety of charms, ranging from charismatic eyes and serious atmosphere to friendly images of sharing laughter with staff members. Rumor has it that he showed a professional side by leading the scene with pleasant energy while not losing his concentration even after a long shoot.
This TV CF points out the correct meaning of lactobacilli 'guaranteed number of bacteria', and emphasizes that the real place where lactobacilli should be guaranteed is 'the intestines'. It highlights that Duolak's independent dual-coating technology has proven its ability to survive in the market up to 221 times stronger, capturing the results of the brand's 30 years of research.
In commemoration of the launch of this advertising campaign, Duolak is holding a '221 times more powerful gift contest', and Duolak Naver Shopping Live will be held at 10 a.m. on the 18th. In this shopping live, a 21% discount will be provided when purchasing two boxes of Son Seok-gu Pick products, and prize events and surprise benefits will be introduced.
An official from Cell Biotech said, "This advertisement is a campaign to inform consumers of Duolak's core technology, and actor Son Seok-gu's sincere acting and unique charisma effectively delivered the brand message"We will continue to strengthen Duolak's position through scientifically proven technology and differentiated attempts in the future."
This article was translated by Naver AI translator.
