Cash Walk Neighborhood Walk, Accumulated Cash Payment of 3.9 Billion Within 1 Year of Launch...Leap the Regional-Based Healthcare Platform
Oct 28, 2025
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'Neighborhood Walk', a service that guides walkable places based on location and allows users to accumulate cash when visiting the place, encourages users to naturally form walking habits in their daily lives and spreads a healthy movement culture in the community.
According to Nudge Healthcare, the operator, 'Neighborhood Walk', which has established itself as the representative walking service of Cash Walk a year after its launch, has continued to rise steadily, with 610,000 daily active users (DAU) up 69% year-on-year and 2.76 million monthly active users (MAU) up 37% year-on-year as of September 2025.
The participation of users also increased, and the frequency of service use and stay rate increased stably. In particular, over the past year, approximately 3.9 billion cash has been paid cumulatively through 'Neighborhood Walk', and walking has become a healthy reward for users in their daily lives.
'Neighborhood Walks' has greatly expanded the number of places for compensation for walking this year. The compensation site, which used to be the center of the park, will be expanded to hospitals to guide hospital location information and medical conditions, and provide reservations, reception, and review writing functions. Through this, it is evolving into a region-based healthcare platform beyond simple walking reward services.
In addition, 'Neighborhood Walk' is expanding beyond walking to local communication and information sharing among users. Users share places, health information, and recommended places found during walks through local communities in the service 'neighborhood life', and create local contents with various topics such as regular cafes, healing spots, and exercise spots. As such, neighborhood walks are developing into a living platform that connects local communities through a natural flow leading to 'walking, exploration, and communication'.
Park Jung-shin, CEO of Nudge Healthcare Co., Ltd., said "Neighborhood Walk provides users with a new walking experience in connection with the community."In the future, it will continue to grow into a representative healthcare platform that connects regions and people around walking."
This article was translated by Naver AI translator.
