Myeongnyun Jinsa Galbi, a nationwide donation relay with headquarters and store owners
Oct 23, 2025
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On the 21st, franchisees from Seoul, the metropolitan area, and Chungcheong gathered together to reflect on the meaning of social contribution activities and share the value of sharing with executives and employees of the headquarters.
Starting with Seoul and Gyeonggi Province in September, Myeongnyun Jinsa Galbi has been practicing the value of win-win by holding donation bazaars with more than 500 merchants in major regions across the country, including Daejeon, Chungcheong, Gwangju, Jeolla, and Daegu and Gyeongbuk.
All proceeds from the bazaar in each region will be donated to young people preparing for self-reliance. Reflecting on the meaning of the relay, this Seoul event has established itself as a "national social contribution campaign created by franchise headquarters and franchisees."
Myeongnyun Jinsa Galbi's social contribution activities, which began in 2019, in the early days after the brand's launch, are shining more with the voluntary participation of franchisees. In particular, the in-house volunteer group 'Myeongryun Sharing Volunteer Group' has established itself as a volunteer organization in which executives, franchisees, and promotional models participate in one mind. We are strengthening mutual cooperation and ties through various volunteer activities such as meal support for the elderly living alone, free meal service, marine waste purification activities, briquettes sharing of love, and sharing short rib lunch boxes in Jibangchon.
The willingness of franchisees to actively participate in social contribution activities led to the campaign of Relay Donation. The campaign is conducted with voluntary applications from merchants nationwide. It will be conducted by offering a 50% discount to customers visiting the store and donating half of the day's sales to the community. In the donation procession, which has been continuing since January 2024, the headquarters is supporting the entire discount amount and manpower for the operation of the event to repay the willingness of franchisees to participate. So far, the company said that the cumulative donation of the relay donation campaign alone is 175,681,184 won.
An official of Myeongnyun Jinsa Galbi said, "Donation Relay is not just a sharing, but a symbol of coexistence in which merchants and headquarters provide practical help to the local community. We will continue to develop into a good franchise that considers not only the growth of the brand but also social responsibility together."," he said.
Meanwhile, Myeongnyun Jinsa Galbi signed a 10-year sponsorship agreement with NGO World Vision in 2023 and has been carrying out various social contribution activities with merchants. Recently, the brand value as a good franchise has become more solid as 'Donation Relay' in which franchisees nationwide voluntarily participate continues.
This article was translated by Naver AI translator.
